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RYU signs first global partnership with Made 4 Fighters
Oct '12
Respect Your Universe Inc. (RYU) is pleased to announce their first international distribution partnership with specialty retailer Made 4 Fighters.

Located in the United Kingdom, Made for Fighters is Europe’s leading specialty retailer of MMA clothing, equipment and nutritional supplements. Made 4 Fighters will carry a variety of RYU apparel and gear from the Men’s and Women’s Fall 2012 lines.

“We have stayed at the forefront of the market because we are a one-stop-shop for MMA fighters or fans. Our focus has always been on offering the widest range of MMA product in Europe, and we like to showcase up-and-coming MMA brands as well as the more established ones.

“We’ve worked with a large number of MMA brands over the years but RYU offers something really special — the highest quality of product, a management team who know the sports industry inside out, and a world class marketing campaign. We’re all excited about the potential for RYU — we’ve never seen this much hype about a brand!” commented Made 4 Fighters Managing Director, Abby Williams.

As the European specialists in MMA, Made 4 Fighters is proud to offer the best and most informed customer advice to exceed their customers’ expectations. Their dedicated team helps tens of thousands of customers; from MMA competitors, to complete novices, make informed choices about MMA related purchases each and every year.

“With Made 4 Fighters the leading specialty retailer on the forefront of the European market for Martial Arts fighters and fans, partnering with them is a great opportunity for RYU to be easily available and more accessible to the European market,” said RYU CEO & Chairman, David Campisi. ”We are looking forward to our new partnership with Made 4 Fighters and their Founder, David Fullerton, who is a Martial Arts enthusiast and has a reputation for providing the best Martial Arts apparel in Europe.”

Founded on the principles of respect, honor, strength and sustainability, and influenced by the dedication of the athlete to the ancient sport of Martial Arts, RYU’s innovative premium apparel and product for both performance and lifestyle was created to inspire all athletes to achieve greatness. By producing products that are environmentally, and ethically, sound, all of RYU’s apparel and products are comprised of up to 90% organic and recycled materials utilizing some of the best yarn and fabric suppliers in the world.

Through the creation of innovative apparel and products that have less of an impact on the environment, RYU’s fabrics and technologies boast the attributes of Moisture Control Fabric (AIR Weave), Thermal Control Fabric (FIRE Weave), Weather Resistant Fabric (WIND Weave) and Eco-Friendly Fabric (TERRA Weave). RYU’s authenticity in its apparel and products is also reflected in the design of each item containing one or more symbols from ancient Samurai iconography.

RYU is an official sponsor of the UFC and will be visible in various elements throughout the UFC events in 2012 including logo displays and live announcements during bouts along with television promotions and placement on the UFC website including their web store.

Respect Your Universe Inc. (RYU)

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