Home / Knowledge / News / Apparel/Garments / Starbright ties up with Benetton Kids for Care Bears line
Starbright ties up with Benetton Kids for Care Bears line
19
Oct '12
Care Bears are spreading  the love  as  American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announced a worldwide licensing agreement with the Benetton Group Kids Department, the parent company of United Colors of Benetton. The global retailer will launch a Care Bears apparel program inspired by the colorful pop culture icons and negotiated by AGP’s agent in Italy, Starbright Srl. 

The Care Bears program will launch with a line of apparel for babies and children which will debut in United Colors of Benetton stores around the world in Spring/Summer 2013. Product will be available  at the United Colors of Benetton Kids stores  located  in approximately 120 countries.
 
“We are very happy to be partnering with the Benetton Group on this exciting Care Bears program,” said Carla Silva, vice president of global licensing for American Greetings Properties.
 
“United Colors of Benetton’s values are in tune with the Care Bears world, especially with the use of color and promoting universal communication. We can’t wait to see the loveable Care Bears find a home in United Colors of Benetton Kids stores all around the world, and we are confident that consumers of all ages will be drawn to the collection.”
 
Upon their debut in 1982, Care Bears quickly became a global sensation, causing near riots as moms and dads vied to get their hands on the new characters. The Care Bears represent different emotions through endearing symbols on their tummies, called belly badges, and include Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear and Funshine Bear. Over the past decade, the Care Bears have continued to connect with kids, tweens and parents with licensed products. The new television series “Care Bears: Welcome to Care-a-Lot”is currently  airing on The Hub cable TV network and features everyone’s favorite bears in exciting new adventures.

American Greetings Properties (AGP)


Must ReadView All

Textiles | On 24th May 2016

Govt withdraws Bt cotton notification

The Union government has withdrawn the notification on guidelines for ...

Textiles | On 24th May 2016

Pak textile bodies seek tax exemptions in Budget

Ahead of the Budget next month, the All Pakistan Textile Mills...

Courtesy: Ecommerce Forum

Apparel/Garments | On 24th May 2016

Italian e-commerce to generate over 19 bn euros in 2016

E-commerce in Italy is expected to grow 17 per cent in 2016 to...

Interviews View All

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Pinkesh Jain
Everflow Petrofils Ltd

What are the latest technological innovations in the spinning industry?...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search