Home / Knowledge / News / Apparel/Garments / Starbright ties up with Benetton Kids for Care Bears line
Starbright ties up with Benetton Kids for Care Bears line
19
Oct '12
Care Bears are spreading  the love  as  American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announced a worldwide licensing agreement with the Benetton Group Kids Department, the parent company of United Colors of Benetton. The global retailer will launch a Care Bears apparel program inspired by the colorful pop culture icons and negotiated by AGP’s agent in Italy, Starbright Srl. 

The Care Bears program will launch with a line of apparel for babies and children which will debut in United Colors of Benetton stores around the world in Spring/Summer 2013. Product will be available  at the United Colors of Benetton Kids stores  located  in approximately 120 countries.
 
“We are very happy to be partnering with the Benetton Group on this exciting Care Bears program,” said Carla Silva, vice president of global licensing for American Greetings Properties.
 
“United Colors of Benetton’s values are in tune with the Care Bears world, especially with the use of color and promoting universal communication. We can’t wait to see the loveable Care Bears find a home in United Colors of Benetton Kids stores all around the world, and we are confident that consumers of all ages will be drawn to the collection.”
 
Upon their debut in 1982, Care Bears quickly became a global sensation, causing near riots as moms and dads vied to get their hands on the new characters. The Care Bears represent different emotions through endearing symbols on their tummies, called belly badges, and include Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear and Funshine Bear. Over the past decade, the Care Bears have continued to connect with kids, tweens and parents with licensed products. The new television series “Care Bears: Welcome to Care-a-Lot”is currently  airing on The Hub cable TV network and features everyone’s favorite bears in exciting new adventures.

American Greetings Properties (AGP)

Must ReadView All

Courtesy: PIB

Textiles | On 30th Jun 2016

Govt to extend MUDRA loans to 5 lakh weavers in 3 years

The ministry of textiles has set a target of extending loans under...

Texprocil chairman RK Dalmia

Textiles | On 30th Jun 2016

Extend spl package to home textiles: Texprocil to govt

Welcoming the special package for the garment sector recently...

Yin Group chairman Yin Zhiyong

Textiles | On 30th Jun 2016

Changyuan acquires textile machinery maker Yin Science

Changyuan Group (also CYG Group) has announced acquisition of textile ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search