Home / Knowledge / News / Apparel/Garments / Starbright ties up with Benetton Kids for Care Bears line
Starbright ties up with Benetton Kids for Care Bears line
Oct '12
Care Bears are spreading  the love  as  American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announced a worldwide licensing agreement with the Benetton Group Kids Department, the parent company of United Colors of Benetton. The global retailer will launch a Care Bears apparel program inspired by the colorful pop culture icons and negotiated by AGP’s agent in Italy, Starbright Srl. 

The Care Bears program will launch with a line of apparel for babies and children which will debut in United Colors of Benetton stores around the world in Spring/Summer 2013. Product will be available  at the United Colors of Benetton Kids stores  located  in approximately 120 countries.
“We are very happy to be partnering with the Benetton Group on this exciting Care Bears program,” said Carla Silva, vice president of global licensing for American Greetings Properties.
“United Colors of Benetton’s values are in tune with the Care Bears world, especially with the use of color and promoting universal communication. We can’t wait to see the loveable Care Bears find a home in United Colors of Benetton Kids stores all around the world, and we are confident that consumers of all ages will be drawn to the collection.”
Upon their debut in 1982, Care Bears quickly became a global sensation, causing near riots as moms and dads vied to get their hands on the new characters. The Care Bears represent different emotions through endearing symbols on their tummies, called belly badges, and include Tenderheart Bear, Cheer Bear, Grumpy Bear, Share Bear, Harmony Bear and Funshine Bear. Over the past decade, the Care Bears have continued to connect with kids, tweens and parents with licensed products. The new television series “Care Bears: Welcome to Care-a-Lot”is currently  airing on The Hub cable TV network and features everyone’s favorite bears in exciting new adventures.

American Greetings Properties (AGP)

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search