• RACHEL Rachel Roy (Jones Group) – Fall 2012, Impulse shoes and handbags
• else (Joe’s Jeans) – Fall 2012, Impulse
• kensie – Apparel and Shoes (kensie) – Fall 2012, Impulse
• DV by Dolce Vita (Dolce Vita) – Fall 2012, Impulse shoes
• Material Girl (Iconix Brand Group, Inc., Macy’s Private Brands) – Fall 2012 and Spring 2013, mstylelab
• American Rag – Accessories (Macy’s Private Brands) – Fall 2012 & Spring 2013, mstylelab
• Inglot Cosmetics (Inglot Cosmetics) – Spring 2013, Impulse beauty
• Smashbox Cosmetics (Smashbox Cosmetics) – Fall 2012 and Spring 2013, Impulse beauty
• Kipling (VF Corporation) – Spring 2013, mstylelab
• Steve Madden Handbags (Steven Madden, Ltd.) – Spring 2013, Impulse handbags
• Stussy (Stussy) – Fall 2012, mstylelab young men’s

“Macy’s recognized there was a significant area of opportunity within the Millennial generation,” said Molly Langenstein, Macy’s executive vice president / group merchandise manager for Millennial. “In an effort to fill that white space, we used the results of extensive research to better understand the preferences of these customers, go out into the market and plan our assortments.”

These launches and expansions add an additional layer of excitement to the robust assortment of brands already carried for the Millennial customer at Macy’s nationwide, including Bar III, Denim & Supply, American Rag, Guess, XOXO, Jessica Simpson, Sean John, Armani Jeans, BCBGeneration, Lucky Brand, MAC, Urban Decay, Benefit and Bare Escentuals.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam.

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