Home / Knowledge / News / Apparel/Garments / Demand for British style Duffel coats leap - Debenhams
Demand for British style Duffel coats leap - Debenhams
20
Oct '12
A coat worn by Paddington bear, Churchill, Montgomery and made famous by the Royal Navy has become popular once again – the Duffel coat is back. 

Sales are soaring for the first time in almost 50 years, says high street store Debenhams. 

The plain, functional, warm material and simple toggles appeal to shoppers and offer comfort in tougher times, say retail boffins at the store.
 
Said Debenhams spokesman Ed Watson: “Duffel coats are a form of fashion where style meets the Dunkirk spirit. 
 
“They embody so much of the British character – a desire to look good, combined with a gritty determination to carry on. 
 
“This is the biggest boost to Duffel coat sales that we’ve seen since Paddington Bear was found wearing one by the Brown family over fifty years ago.” 
 
Demand for Duffel coats has leapt by an incredible 59 per cent in the last two months alone, Debenhams sales figures reveal. 
 
And leading designers such as John Rocha and Jasper Conran have used and adapted the style as the basis of this year’s new winter collections. 
 
More recently, famous celebrities have adopted the Duffel as a coat of choice including; One Direction, Jude Law, Robbie Williams, Alexa Chung, Taylor Swift,Cheryl Cole and Stacey Soloman. 
 
These coats are made from duffel, hence their name, a thick woven woollen material whose name is derived from the town in Belgium where the weave was invented.
 
Original Duffel coats traditionally have three or four wooden or horn shaped fastenings – sometimes known as walrus teeth – with rope or leather straps. Two large pockets at the front are covered with flaps.
 
However, modern variations can have faux fur collars, come in a variety of colours and are often mid length as well as knee length. 
 
“There’s a rugged individuality about it, a square-jawed symbol of resistance which, for many people, summons up images of Jack Hawkins in The Cruel Sea.
 
“An anorak may do the job of keeping out the cold weather just as well, but it doesn’t have the same British heritage as a Duffel coat,” said Ed Watson, Debenhams spokesperson. 

Debenhams


Must ReadView All

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Picanol records 11% rise in 2017 first half turnover

The Picanol Group, which specialises in the development, production...

Textiles | On 23rd Aug 2017

Kraig delivers first dragon silk fibre to medical firm

Kraig Biocraft Laboratories, Inc. a leading developer of genetically...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search