Home / Knowledge / News / Apparel/Garments / OCM India launches its winter fabric collection
OCM India launches its winter fabric collection
23
Oct '12
Aiming for yet another breakthrough year, OCM India Limited, a leading men's apparel fabric retailer, is initiating a path-breaking TV campaign this season named "FACE LIFE" which will establish this reinvigorated brand as one which is preferred, tested and trusted. OCM also announces its long term collaboration with Taproot India, India's premier creative communications agency and engagement of filmmaker Shoojit Sircar to conceptualize & direct OCM's impending television commercial. 

OCM also launched its winter fabric collection which would be a refined expression of modern and contemporary styles in harmony with the global fashion mood. Known for superior quality, touch and fashion, OCM is passionate about styles and designs and it reflects in this collection too.

 
Speaking on the new development, Nitin Jain, Chief Marketing & Sales Officer, OCM India Limited said, "Our association with Aggi of Taproot, one of the best creative minds of India and Shoojit, an ace director and producer makes me proud. We have worked hard for nearly two years to get to this point through detailed qualitative and quantitative conversations. The strong foundation for our brand is laid. Its growth as a preferred power brand is inevitable. Focus of our new collection is moments of transition that define growing up of today's youth, rural and urban with the unquestionable desire to make their mark of success may it be corporate life or entrepreneurial adventure."
 
Leaving no stone unturned to ensure a modish yet elegant appeal to the commercial, OCM has also taken onboard the support of Sakshi Jain, owner of an popular online suiting business endeavour named 'Hangrr' as the designer and stylist for the winter campaign. She would be fundamental in driving out oomph and élan to the entire progression and has also designed and conceptualized OCM's never seen before style book called 'Ideas'.
 
Commenting on the partnership, Agnello Dias, Chief Creative Officer, Taproot India said "It is always a fascinating journey to carve out a brand space for brand. And when it comes to suits in an Indian context, we're not talking about merely an item of clothing but something that means much more socially and emotionally. That transformational moment when one single decision could possibly change one's next step was identified in the brief as the hotspot for the brand."
 
 


Must ReadView All

India's garment exports up 24.93% in September 2017

Textiles | On 16th Oct 2017

India's garment exports up 24.93% in September 2017

The exports of readymade garments from India in September 2017 was...

Low GST rate on zari will generate jobs for women: SRTEPC

Textiles | On 16th Oct 2017

Low GST rate on zari will generate jobs for women: SRTEPC

There will be a rise in the employment for women with the slash in...

Consumers may suffer if no assurance to EU workers in UK

Apparel/Garments | On 16th Oct 2017

Consumers may suffer if no assurance to EU workers in UK

Consumers may suffer if the British Government does not quickly offer ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search