Home / Knowledge / News / Apparel/Garments / Apparel retailer REI promotes Brian Unmacht as COO
Apparel retailer REI promotes Brian Unmacht as COO
23
Oct '12
Mr. Brian Unmacht
Mr. Brian Unmacht
Recreational Equipment Inc. (REI), the nation's leading outdoor gear and apparel retailer, has promoted Brian Unmacht to chief operating officer, expanding his role to oversee Retail, eCommerce, Merchandising, Private Brands, Information Technology and Supply Chain.

"This well-deserved promotion recognizes Brian's many contributions to our success and growth over the course of his 26-year career at REI," said Sally Jewell, president and CEO. "Linking our operations under one leader helps ensure we prioritize our investments and deliver the high-quality products and legendary service that our customers expect."

Unmacht started at REI as a store supervisor in 1986. In the years that followed, he rose through retail management to key leader roles, including regional district manager, director of retail operations, and senior vice president of Retail. In 2008, he was named executive vice president over Sales, Service, Store Development and Logistics. His elevation to chief operating officer weaves together his career at REI, which today includes 127 stores in 31 states, two websites (www.REI.com and www.REI-Outlet.com), award-wining REI and Novara gear and apparel, and REI Adventures, an adventure travel company.

In addition to his role at REI, Unmacht currently serves as first vice chairman on the board of directors for the Outdoor Industry Association. He is also on the board of Seattle-based Bartell Drugs, the oldest family-owned drugstore chain in the nation.

REI (Recreational Equipment, Inc.) is a national outdoor retailer co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.

Recreational Equipment Inc. (REI)

Must ReadView All

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: EFI Reggiani

Textiles | On 6th Dec 2016

EFI Reggiani shows inkjet textile solutions at India ITME

EFI Reggiani, a leading technology provider of a full range of...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search