The online store now being opened in Finland showcases Marimekko design on a broad front, and its product range is wider than that of most Marimekko stores. The range embraces interior decoration products as well as clothing, bags and accessories. All the treasures of the world of Marimekko are available, from new products to popular classics.
The store will help Marimekko to serve customers also in areas where its products are not otherwise available and to reach new target groups. The service has been built to be as user-friendly as possible, and it features plenty of inspiring ideas. The social media are also figured into the service – you can easily tip off your friends, for example, about good finds.
“The United States is the world’s main market for e-commerce, and this is why we wanted to open our first online store there. On the basis of the experience we have gained, we have developed our online store concept, making it more functional. At the same time as we open the Finnish online store, we are also launching a new, global website in order to offer a strong, consistent and uniquely fresh brand experience,” says Sales Director Päivi Lonka.
Continuing: “Multichannel commerce is opening up a wealth of new opportunities. We can now introduce our large product range to a broader audience than before and in a wider variety of ways. The multichannel approach also enhances customer loyalty. Thus, e-commerce also indirectly boosts sales through other channels. Our goal is to build online retailing into a major new service channel, and the operation will also be expanded to other countries starting next year.”
Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colours.
Textiles | On 24th Jan 2017
President Donald Trump has set the ball rolling for withdrawal of the ...
Textiles | On 24th Jan 2017
The domestic consumption of cotton during the crop season 2016-17...
Global Organic Textile Standard
‘GOTS is a very efficient supply chain management tool, especially for...
Gem Enviro Management Pvt Ltd
There are no significant differences between virgin yarn and PET recycled...
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
"Now we can see the Russian trend in international fashion. And Russian...
Apparel/Garments | On 23rd Jan 2017