Home / Knowledge / News / Apparel/Garments / Marimekko opens online store in Finland
Marimekko opens online store in Finland
25
Oct '12
Marimekko began building its e-commerce in the United States last year. The second stage of this is now complete and online retailing in Finland starts. International e-commerce augments Marimekko’s other distribution channels and is part of the company’s long-term growth strategy. The intention is to expand the operation to other countries in stages over the next few years.

The online store now being opened in Finland showcases Marimekko design on a broad front, and its product range is wider than that of most Marimekko stores. The range embraces interior decoration products as well as clothing, bags and accessories. All the treasures of the world of Marimekko are available, from new products to popular classics.

The store will help Marimekko to serve customers also in areas where its products are not otherwise available and to reach new target groups. The service has been built to be as user-friendly as possible, and it features plenty of inspiring ideas. The social media are also figured into the service – you can easily tip off your friends, for example, about good finds.

“The United States is the world’s main market for e-commerce, and this is why we wanted to open our first online store there. On the basis of the experience we have gained, we have developed our online store concept, making it more functional. At the same time as we open the Finnish online store, we are also launching a new, global website in order to offer a strong, consistent and uniquely fresh brand experience,” says Sales Director Päivi Lonka.

Continuing: “Multichannel commerce is opening up a wealth of new opportunities. We can now introduce our large product range to a broader audience than before and in a wider variety of ways. The multichannel approach also enhances customer loyalty. Thus, e-commerce also indirectly boosts sales through other channels. Our goal is to build online retailing into a major new service channel, and the operation will also be expanded to other countries starting next year.”

Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colours.

Marimekko


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search