Home / Knowledge / News / Apparel/Garments / Marimekko opens online store in Finland
Marimekko opens online store in Finland
25
Oct '12
Marimekko began building its e-commerce in the United States last year. The second stage of this is now complete and online retailing in Finland starts. International e-commerce augments Marimekko’s other distribution channels and is part of the company’s long-term growth strategy. The intention is to expand the operation to other countries in stages over the next few years.

The online store now being opened in Finland showcases Marimekko design on a broad front, and its product range is wider than that of most Marimekko stores. The range embraces interior decoration products as well as clothing, bags and accessories. All the treasures of the world of Marimekko are available, from new products to popular classics.

The store will help Marimekko to serve customers also in areas where its products are not otherwise available and to reach new target groups. The service has been built to be as user-friendly as possible, and it features plenty of inspiring ideas. The social media are also figured into the service – you can easily tip off your friends, for example, about good finds.

“The United States is the world’s main market for e-commerce, and this is why we wanted to open our first online store there. On the basis of the experience we have gained, we have developed our online store concept, making it more functional. At the same time as we open the Finnish online store, we are also launching a new, global website in order to offer a strong, consistent and uniquely fresh brand experience,” says Sales Director Päivi Lonka.

Continuing: “Multichannel commerce is opening up a wealth of new opportunities. We can now introduce our large product range to a broader audience than before and in a wider variety of ways. The multichannel approach also enhances customer loyalty. Thus, e-commerce also indirectly boosts sales through other channels. Our goal is to build online retailing into a major new service channel, and the operation will also be expanded to other countries starting next year.”

Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colours.

Marimekko


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search