Home / Knowledge / News / Apparel/Garments / Marimekko opens online store in Finland
Marimekko opens online store in Finland
25
Oct '12
Marimekko began building its e-commerce in the United States last year. The second stage of this is now complete and online retailing in Finland starts. International e-commerce augments Marimekko’s other distribution channels and is part of the company’s long-term growth strategy. The intention is to expand the operation to other countries in stages over the next few years.

The online store now being opened in Finland showcases Marimekko design on a broad front, and its product range is wider than that of most Marimekko stores. The range embraces interior decoration products as well as clothing, bags and accessories. All the treasures of the world of Marimekko are available, from new products to popular classics.

The store will help Marimekko to serve customers also in areas where its products are not otherwise available and to reach new target groups. The service has been built to be as user-friendly as possible, and it features plenty of inspiring ideas. The social media are also figured into the service – you can easily tip off your friends, for example, about good finds.

“The United States is the world’s main market for e-commerce, and this is why we wanted to open our first online store there. On the basis of the experience we have gained, we have developed our online store concept, making it more functional. At the same time as we open the Finnish online store, we are also launching a new, global website in order to offer a strong, consistent and uniquely fresh brand experience,” says Sales Director Päivi Lonka.

Continuing: “Multichannel commerce is opening up a wealth of new opportunities. We can now introduce our large product range to a broader audience than before and in a wider variety of ways. The multichannel approach also enhances customer loyalty. Thus, e-commerce also indirectly boosts sales through other channels. Our goal is to build online retailing into a major new service channel, and the operation will also be expanded to other countries starting next year.”

Marimekko is a Finnish textile and clothing design company renowned first and foremost for its original prints and colours.

Marimekko

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Stefano Gallucci (left), CEO, Santex Rimar Group, and Tamer Hasbay, President, Has Group; Courtesy: Santex Rimar

Textiles | On 24th Jan 2017

Santex Rimar to market all Has products globally

Italy based Santex Rimar Group has signed an agreement with Turkey...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search