Home / Knowledge / News / Apparel/Garments / Italian apparel brand opens two new boutiques in China
Italian apparel brand opens two new boutiques in China
30
Oct '12
Brioni strengthens its presence in Asia with the opening of two new boutiques in China, one in the exclusive China World Mall in Beijing and the other in the Matro Mall in Suzhou. The boutiques trace Brioni’s innovative store concept and are elegantly appointed with unique furniture to offer a sophisticated shopping experience.

With a surface of 200 square metres, the boutique in Beijing is the largest in China and features an internal layout that harmoniously melds the minimalist rigor of the mirrored wardrobes with the timeless flair of quilted leather armchairs. Materials such as lacquer, brass, bronze are reflected on contemporary furnishings and lush pieces.
 
The architecture of the Suzhou store spreads over 120 square metres of sophisticated design expressed through interiors created with exclusive materials that elegantly blend innovation and tradition. A mix of shiny surfaces such as bronze and brass that artfully play with the light when combined with the transparency of the glass balconies.
 
With these latest openings, Brioni has increased the number of its stores in China to fourteen. 

Brioni

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search