Home / Knowledge / News / Apparel/Garments / Freya to highlight importance of great fitting lingerie
Freya to highlight importance of great fitting lingerie
02
Nov '12
For the second year running, Freya lingerie has partnered with The Mobo Awards in order to raise awareness about the importance of great fitting lingerie.

This year’s awards are being held at the Liverpool Echo Arena and all Mobo nominees, performers and VIP guests will see an exclusive preview of Freya’s Spring/Summer 2013 lingerie and swimwear collections.

Freya’s team of bra fitting experts will be standing by at Freya’s Bra Booth to offer the perfect fitting experience to award attendees. At the 2011 Mobo Awards, the Freya team rubbed shoulders with urban music stars including “Price Tag” chart-topper Jessie J. Jessie visited the Freya booth before her performance and left with a Love The Keys bikini from Freya’s sister brand Huit for her next holiday.

That year, Freya also mixed with Katy B and Alexis Jordan; while UK soul singer Dionne Bromfield was the first to take the plunge in the Bra Booth and be fitted by our Freya fitting expert.

Ann-Marie Manley, Head of Marketing at Freya Lingerie said, “We‘re so excited to have partnered with the Mobo Awards again. Last year was fantastic and we were so thrilled to meet and fit so many hot female music artists and VIPs. This year there are some amazing nominees both from the UK and internationally and we greatly look forward to the awards, wishing all of the nominees the best of luck.”

The annual MOBO Awards is one of the most televised music shows in the world, attracting the largest prime time multicultural audience in Europe. Emeli Sandé and Plan B are the most nominated artists, with five nods each. UK artists Labrinth, Wretch 32, Tulisa and Rita Ora are also in the running for awards. Meanwhile, Azealia Banks, Beyoncé, Drake, Ne-Yo, Nicki Minaj, and Kanye West are among those selected in the Best International category.

Freya Lingerie


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search