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Euphorik menswear collection lands at Wolf & Badger
02
Nov '12
Wolf & Badger now stocks luxury menswear label Euphorik collection. The collection offers creative tailoring for a new kind of gentleman, composed of carefully selected fabrics that are embellished with subtle detailing to create contemporary, timeless ready-to-wear.

“The addition of Euphorik as part of our menswear offering at our flagship store in Mayfair is nothing short of exciting. Our remit is to stock the best independent luxury brands out there. Euphorik's collection is a perfect blend of innovation and wearability. I believe it will go down a storm with Wolf & Badger’s discerning customers.” Henry Graham, Retail Director, Wolf & Badger

The duo behind Euphorik, which formerly worked at Yves Saint Laurent, drew inspiration from London for their second collection. Spring/summer 2013 encompasses a hybrid of multi-cultural references from the capital’s urban scene; blending the new age dandyism of the West End with the avant-garde creativity of East London. 
 
The collection epitomises everyday luxury, fusing tailored precision with relaxed fits. Paradoxes define the Euphorik design aesthetic, as structured cigarette pants are combined with the simplicity of a fine jersey vest or harem-inspired trousers jar against the sharpness of a fine wool, leather-trimmed blazer. Key shapes include strong lapels and hooded tops, asymmetric pockets and scoop necks. Once again smart meets casual, as Euphorik offers a selection of garments that are interchangeable and effortless. 
 
“Securing Wolf & Badger on Dover Street as our first bricks-and-mortar stockist is brilliant. We applaud their commitment to independent design and are honoured to be a part of their retail mix.” Alexander Leimbach, Managing Director, Euphorik.
 
Fabrics include: fine jersey, cotton poplin, silk crepe, extra fine wool, silk satin, suede and lambskin leather. Colour palette: black, midnight blue, navy, patrol blue, turquoise, kaki, ivory and white. 
 
Founded by Alexander Leimbach and Roman Makuhha, each piece of Euphorik clothing is manufactured in the UK. Euphorik harnesses timeless British craftsmanship to achieve the highest, most superior level quality.

Euphorik

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