Benefits for a visiting buyer - Opportunity to analyse and choose from the wide spectrum of existing and emerging products and services at one place.
- Top executives and decision makers of the supplying firm at a common platform
- Analyze prevailing rates in the market
- Finalise bulk requirements
- Negotiate best rates for bulk orders
Utilize the negotiated rates to reduce manufacturing costs and thereby remain competitive in global market Focused market strategy for better business conversion.
Promotion
After the success of the Second edition of the Source Zone Fair, the Third Source Zone Fair 2012, opened up at Apparel House#
A comprehensive campaign, both online and offline, has been done to keep in constant touch with both exhibitors and trade visitors. This campaign included advertising and marketing through:
- Advertisements in trade journals and on Web
- Mailers and E mailers
- Tele-calling and Road shows
- Promotion through international exhibitions
- Strategic alliances with leading Indian and international trade bodies.
Apparel Export Promotion Council (AEPC)