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Sales up 1.3% at intimate apparel firm Maidenform in Q3
Nov '12
Maidenform Brands Inc., a global branded marketer of intimate apparel, reported third quarter 2012 net sales of $150.2 million, an increase of 1.3% over the third quarter of 2011.  Reported EPS was $0.46 for the third quarter of 2012 compared to EPS of $0.44 for the third quarter of 2011.    

"Our third quarter results met our EPS expectations as favorable expenses and higher gross profit more than offset lower than planned revenues. Looking forward, we anticipate global economic challenges and increased competition; we are addressing these concerns with a continued focus on product innovation, such as Comfort Devotion, amplified emphasis on leveraging the equity of the Maidenform brand and operational improvements," stated Maurice S. Reznik, Chief Executive Officer.

Financial Results for Third Quarter 2012 versus Third Quarter 2011

Net sales for the third quarter of 2012 increased $2.0 million, or 1.3%, to $150.2 million.  Wholesale segment net sales for the third quarter of 2012 increased $1.3 million, or 1.0%, to $131.5 million. Retail segment net sales increased $0.7 million, or 3.9%, to $18.7 million. 

Wholesale Segment

Department Stores and National Chain Stores

Net sales for the department stores and national chain stores channel increased $4.3 million, or 7.2%, to $64.2 million for the third quarter of 2012.  This increase was led by growth in the bra and pant categories, resulting from replenishment orders and new product launches.   

Mass Merchants

Mass merchant channel net sales decreased $0.3 million, or 0.7%, to $44.8 million for the third quarter of 2012, resulting from a decline in shipments to a mass customer that was nearly offset by program shipments to a warehouse club.  


Net sales in the other channel decreased $2.7 million, or 10.7%, to $22.5 million for the third quarter of 2012 from lower sales to a specialty retailer that was partially offset by increased sales to off-price retailers.     

Total international net sales, which are included in the wholesale segment, increased $2.5 million, or 17.7%, to $16.6 million.  This increase was driven by sales in Canada and Mexico that more than offset lower sales in most European countries.   

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Maidenform Brands Inc.

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