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Launch of the new David Jones online store this Christmas

November 08, 2012 (Australia)

This Christmas, David Jones customers will be able to shop the brands they know and love anywhere, anytime with the launch of the new David Jones online store davidjones.com.au, mobile-optimised shopping site, integrated blog and shoppable David Jones magazine iPad app.

The new online store now boasts more than 950 leading Australian and international brands and by Christmas will offer shoppers the choice of more than 90,000 individual skus across fashion, accessories, cosmetics, home, kids, food, gift cards, hampers and wine, with many more to come. 
 
The new davidjones.com.au delivers a premium offering from end-to-end with everything from the site design and brand selection through to the packaging and luxe gift box being considered as part of the customer’s shopping experience.
 
Davidjones.com.au is set to be one of the most fashionable addresses this season with a virtual A-Z of Australian designer fashion leading the launch of the new site. From Akira to Alex Perry; Zanerobe to Zimmerman, davidjones.com.au offers fashionistas Australian designer fashion at their fingertips.
 
David Jones Group Executive – Merchandise, Donna Player, says, “We are delighted that we are able to launch our new online store with such a strong representation of our Australian designer brand portfolio. For the first time, customers anywhere in Australia will be able to access the breadth of brands you would find in one of our flagship downtown doors.”
 
Adding to this fashionable range is an ever-expanding selection of David Jones international fashion brands, including Armani Collezioni, Diane Von Furstenberg, J Brand, Kate Spade, Marc by Marc Jacobs, MJ Bale, Nudie Jeans, Paul Smith, Scotch & Soda, Simon Carter and Ted Baker to name just a few and more than 50 of the very best beauty brands, including Bobbi Brown, Estée Lauder, Kiehl’s, La Prairie, Lancôme, Philosophy and Shiseido.

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