Home / Knowledge / News / Apparel/Garments / Marimekko opens West Coast flagship store in Beverly Hills
Marimekko opens West Coast flagship store in Beverly Hills
16
Nov '12
In August 2012, Marimekko announced it would open three new company-owned stores this year in major cities on the East and West Coasts of the United States. Now the West Coast flagship store opens in Beverly Hills; Marimekko already has a flagship store on the East Coast, in New York. In Boston, Marimekko opened a store on prestigious Newbury Street in August and in Palo Alto in the heart of Silicon Valley at the end of October. Marimekko also has own store in Cambridge.

The Beverly Hills flagship store is in an excellent business location on the corner of Canon Drive and Brighton Way, neighbouring a number of popular restaurants and brand shops. The store has been put together on the same concept as was used earlier in the flagship stores in New York City and Helsinki as well as the one opened in Sydney just over a week ago. With its striking facade and 450 square metres of area, “Marimekko house” displays to the customers the world of Marimekko colours and patterns at their best. Adjoining the store facilities is a showroom serving the media, stylists, and current and potential distributors in the area. The address of the store is 370 North Canon Drive.

President and CEO Mika Ihamuotila: “I believe our Beverly Hills flagship store fits in well with this city, which is renowned for fashion, music and the entertainment industry, and its atmosphere which emphasises energy, colours and individuality. These are also important elements of the Marimekko brand. The locations of our stores are strategically extremely important to us, and with the opening today of our own ‘Marimekko house’ we wish to build a recognition profile among people of influence in the entertainment and movie industry in particular.

“We now have six own stores in the United States, and our long-term aim is to make Marimekko one of the most fascinating fashion and design brands in this enormous market. This is an ambitious goal and achieving the position we’re aiming for will take years. We are building the Marimekko brand and distribution network systematically, step by step on a firm basis.

“As part of this work, we attended the New York Fashion Week this autumn for the first time in Marimekko’s history. The effort paid off, as the visibility gained by our fashion show exceeded our expectations many times over.”

The Marimekko store which was opened at the end of October in Palo Alto in the heart of Silicon Valley is located close to perhaps the world’s most interesting technology companies and private equity investors as well as Stanford University. The address of the store is Stanford Shopping Center, 180 El Camino Real. Both new stores will play an important role in building up Marimekko’s recognition and brand image in the United States.

Marimekko


Must ReadView All

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Warangal textile park gets environment clearance

The Kakatiya Mega Textile Park, coming up in Warangal district of...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X