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Justin Bieber features in Macy's new Black Friday campaign
Nov '12
Macy’s customers may faint from excitement over the retailer’s new Black Friday commercial featuring superstar Justin Bieber. The TV spot’s humorous storyline shows what happens when people come in contact with Bieber’s well-known wink.

“Justin Bieber is one of Macy’s superstar talents with a great sense of humor, and he was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to share another fun look at fans’ extreme reaction to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”

Reinforcing that America’s Department Store is Bieber’s favorite spot to shop on Black Friday, Macy’s “Wink, Nod, Smile” continues the retailer’s fall sitcom-themed TV concept starring new Macy’s Herald Square store manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they remind Bieber what happened on Black Friday last year.

While in the store, Bieber offered his classic “wink” to unsuspecting fans who swooned in the megastar’s presence. In this year’s spot, Harold and Carolina fall prey to the effects of an accidental “wink” when Bieber gets something in his eye.

Macy’s Facebook fans got a first look at the spot on Sunday, Nov. 18. Today, the spot is previewed online with a takeover of YouTube’s home page. The “Wink, Nod, Smile” spot will break on television November 20.

In addition to more than 200 specials, customers who purchase a large spray bottle of Justin Bieber’s fragrance “Girlfriend” will receive a quilted heart bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on Black Friday, Macy’s will donate $2 to Make-A-Wish, up to $100,000.


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