Home / Knowledge / News / Apparel/Garments / Justin Bieber features in Macy's new Black Friday campaign
Justin Bieber features in Macy's new Black Friday campaign
20
Nov '12
Macy’s customers may faint from excitement over the retailer’s new Black Friday commercial featuring superstar Justin Bieber. The TV spot’s humorous storyline shows what happens when people come in contact with Bieber’s well-known wink.

“Justin Bieber is one of Macy’s superstar talents with a great sense of humor, and he was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to share another fun look at fans’ extreme reaction to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”

Reinforcing that America’s Department Store is Bieber’s favorite spot to shop on Black Friday, Macy’s “Wink, Nod, Smile” continues the retailer’s fall sitcom-themed TV concept starring new Macy’s Herald Square store manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they remind Bieber what happened on Black Friday last year.

While in the store, Bieber offered his classic “wink” to unsuspecting fans who swooned in the megastar’s presence. In this year’s spot, Harold and Carolina fall prey to the effects of an accidental “wink” when Bieber gets something in his eye.

Macy’s Facebook fans got a first look at the spot on Sunday, Nov. 18. Today, the spot is previewed online with a takeover of YouTube’s home page. The “Wink, Nod, Smile” spot will break on television November 20.

In addition to more than 200 specials, customers who purchase a large spray bottle of Justin Bieber’s fragrance “Girlfriend” will receive a quilted heart bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on Black Friday, Macy’s will donate $2 to Make-A-Wish, up to $100,000.

Macy's

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search