Home / Knowledge / News / Apparel/Garments / Justin Bieber features in Macy's new Black Friday campaign
Justin Bieber features in Macy's new Black Friday campaign
20
Nov '12
Macy’s customers may faint from excitement over the retailer’s new Black Friday commercial featuring superstar Justin Bieber. The TV spot’s humorous storyline shows what happens when people come in contact with Bieber’s well-known wink.

“Justin Bieber is one of Macy’s superstar talents with a great sense of humor, and he was a hit in last year’s Black Friday commercial,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to share another fun look at fans’ extreme reaction to seeing Justin in store as he helps get the message out to shop early at Macy’s for great deals on the most desirable gifts this holiday season.”

Reinforcing that America’s Department Store is Bieber’s favorite spot to shop on Black Friday, Macy’s “Wink, Nod, Smile” continues the retailer’s fall sitcom-themed TV concept starring new Macy’s Herald Square store manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they remind Bieber what happened on Black Friday last year.

While in the store, Bieber offered his classic “wink” to unsuspecting fans who swooned in the megastar’s presence. In this year’s spot, Harold and Carolina fall prey to the effects of an accidental “wink” when Bieber gets something in his eye.

Macy’s Facebook fans got a first look at the spot on Sunday, Nov. 18. Today, the spot is previewed online with a takeover of YouTube’s home page. The “Wink, Nod, Smile” spot will break on television November 20.

In addition to more than 200 specials, customers who purchase a large spray bottle of Justin Bieber’s fragrance “Girlfriend” will receive a quilted heart bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on Black Friday, Macy’s will donate $2 to Make-A-Wish, up to $100,000.

Macy's


Must ReadView All

Apparel/Garments | On 4th May 2016

Ahead of FTA talks with China, Lanka worried about TPP

Even as Sri Lanka prepares for the third round of talks for a Free...

Textiles | On 4th May 2016

IMF predicts Asian growth to remain strong

The International Monetary Fund (IMF) expects growth in Asia and the...

Courtesy: GMAC Cambodia

Apparel/Garments | On 4th May 2016

Cambodia’s garment exports rise 13% in Q1

Garment and footwear exports from the Southeast Asian nation of...

Interviews View All

Sandeep Mehta
Kornit India

How can businesses profit from opting the direct to garment printing...

Peter Manns
Coats Southern Africa

How is the market for sewing threads faring in South Africa and how will...

Serkan Gogus
Mogul Tekstil, Ltd.

Can you give a brief account of the market for different types of...

Mr. Utkarsha Parikh
Skaps Industries India Pvt Ltd

Mr. Utkarsha N. Parikh is a 41 year old businessman who started his own...

Brian J. McCarthy
TechniTex Faraday Limited

Mr. Brian J. McCarthy is the Director of TechniTex Faraday Limited Sector, ...

Mr. R. N. Doshi
Rajoo Engineers Limited

Mr. R. N. Doshi, co-founder of the Rajoo Group - Excellence in Extrusion,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search