“This is a great moment for the ‘Van Heusen Institute of Style’,” said Mike Kelly, Executive Vice President of Marketing for PVH. “Collaborating with Funny Or Die for the ‘Institute of Style’ is the perfect way to bring together sports, style and humor, three things that resonate with our target consumer.”
In September, Stafford was added to the “Van Heusen Institute of Style” campaign, as the latest student to go from style “trainee” to “graduate.” In this first-of-its kind video for the brand, Stafford passes on the lessons he learned from Young and Rice to an everyday ‘schlub’ as he learns what it takes to dress the part to land a small business loan.
“Matthew, Steve and Jerry were naturals shooting this video,” said Chris Bruss, Vice President of Branded Entertainment for Funny Or Die. “This is a great example of a brand understanding how to connect with their consumer through humor and working with our creative team to create both entertaining and engaging content.”
A teaser commercial spot, designed to look like a feature film trailer, debuted on NBC’s November 18 broadcast of Sunday Night Football, driving fans to VanHeusen.com to view the full video and explore the “Institute of Style” site. Additional promotion includes distribution across a variety of sport and lifestyle sites, a dedicated microsite page on the Funny Or Die website and promotion surrounding the video on both Funny Or Die and PVH’s owned sites.
The “Van Heusen Institute of Style” campaign has been activated on multiple other touch points, including point-of-sale materials at participating retailers, and on-air and print advertisements, which will run across ESPN, NBC Sports, the NFL Network, GQ, ESPN The Magazine, among others.
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
Dolphin Jingwei Machines
Taxation policies need to be made simpler
Hindoostan Innovation Centre
‘Modern technical textile is an indispensable tool for science and...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Apparel/Garments | On 21st Oct 2016