In fact, BIBA is the first brand in its category to recognize the market potential in small towns and owing to this vision, today BIBA clearly boasts of a huge fan following in small towns and receives great response from Tier 2 and Tier 3 cities like Itanagar, Siliguri, Zirakpur Aurangabad, Jabalpur to name a few.
Commenting on the launch, Mr. Siddhartha Bindra, Managing Director, BIBA said, “From our first store in 2004 till 100th in 2012, the journey has been both exciting and challenging. It’s a proud moment for all of us.” He further added, “We have managed to evolve alongside the evolving taste of our consumers and this is why have managed to achieve a loyal fan base, pan-India. Our achievements reiterate the fact that over a period, BIBA has carved a niche for itself and is well accepted by the consumers across all demographics.”
“This achievement has given us the strength to get more aggressive towards expansion and we plan to open another 40-50 stores by next financial year”
Currently, BIBA product portfolio includes Mix and match range, Salwar Kameez Dupatta, unstitched fabrics and BIBA Girls range. The company also aims to expand on its product profile by catering to women from all segments and walks of life. Taking a step further, BIBA has recently invested by picking up majority stake in Indian by Manish Arora, a venture focussed on the Bridal and luxury segment by ace fashion designer, Manish Arora, marking BIBA’s foray into this untapped segment.
BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well.
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