JSC Products announced the launch of their Junior Senior Citizen clothing line. The Las Vegas-based firm has an initial offering of men's and women's t-shirts, and plans to roll out other products in the coming months.
"Age is a state of mind," says Stacey Ranieri, founder and brand creator for JSC Products. "We are vibrant, productive, virile citizens who are just getting older, but aren't ready to call ourselves old. Our new line of clothing pokes fun and draws humor from this unique time in our lives."
Ranieri says that she thought of the name "Junior Senior Citizen" while at a fast food restaurant shortly after her 55th birthday. "I was standing in line and realized that I qualified for the 'senior discount' drink. I told the cashier that I wasn't a 'senior citizen', but instead a 'junior senior citizen'. That phrase stuck in my head and I realized that I needed to provide humorous products for other seniors who had the same mindset that I did."
JSC Products' launch of the senior humor apparel is the first in a long line of senior citizen humor-themed products. "We envision everything from t-shirts and coffee mugs to a full line of old age-related party products," says Ranieri.
Found in fabulous Las Vegas, Nevada, Junior Senior Citizen is a family owned business. Since it began in 2011 the organization has been working diligently on creating their image and artwork for the sernior citizen oriented novelty product lines.