Mr. Avinash Poddar, director and business head of J.Hampstead, told fibre2fashion, “SSML has few emerging brands which certainly have the potential to become big brands. The company is going to focus on strengthening these brands through better product offering, increased distribution and placement as well as increased share of voice for the brands in the consumer space.”
Talking about the marketing expansion plans, Mr. Poddar says, “Our marketing initiatives would be very focused and tactical, which would involve both regional and national dimensions.”
“Siyaram’s is one of the very few brands endorsed by power house celebrities like MS Dhoni, Hrithik Roshan, Neil Nithin Mukesh and Manish Malhotra. We intend to use this association very strategically to amplify mileage for our brands,” he adds.
According to Mr. Poddar, every brand under the SSML portfolio caters to a specific consumer market. For instance, While, Siyaram’s is a mass fashion brand, J.Hampstead defines class & luxury and Mistair is a fabric which displays style & fashion. Similarly, Oxemberg caters to the working executives whereas MSD appeals to the fashion conscious youth of today.
“These established brands continue to be one of the most preferred brands in the Indian consumer space and their sales are growing steadily year-on-year,” he avers.
Meanwhile, Mr. Poddar reveals, “We have recently introduced a trouser fabric – ‘Free Fall fabric’ using special technology, which we claim is the first time in India.”
“The response to Free Fall fabric has been encouraging and we want to focus on trouser fabric segment, which accounts for 85 percent of the fabrics usage in India,” he mentions.
Fibre2fashion News Desk - India
Apparel/Garments | On 29th May 2017
The Bangladesh Garment Manufacturers and Exporters Association...
Textiles | On 29th May 2017
The special garment package of Rs 6,000 crore that was introduced by...
Textiles | On 29th May 2017
The textile company Tintex has joined hands with the system supplier...
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
‘Blending cultures is the true beauty of fashion, where one’s imagination...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Apparel/Garments | On 26th May 2017