A streetwear brand with roots tied to the Midwest, Everyday Noble Clothing and its founder, Josh Reed, will be unveiling their winter pack before the first act takes the stage at the Preparty on November 30th, and will continue their display throughout the night. For Reed, much of the excitement comes from the chance to introduce their latest collection to a group of people with similar interests.

“The Unsilent Night Music Festival is about celebrating all kinds of music,” says Reed. “Different styles, different vibes; some bands have made it big, others are still out there grinding. Everyday Noble Clothing exists for all of these people, because the one thing we all have in common is that we’re all working hard to do what we love.”

The 2012 version of the Unsilent Night Music Festival features a mix of DJ, rock, metal and hip-hop acts. Well-known performers include: Every Time I Die, Glassjaw, The Chariot, and For Today.

Known for men’s and women’s streetwear that has included a variety of t-shirts, snapbacks and hoodies throughout previous, warmer seasons, Everyday Noble Clothing’s 2012 Winter Pack is looking to maintain its unique brand of style and grit while catering to the weather’s unpredictable elements. Reed hints that the line will include warmer options like scarves and knitted hats, while the hoodies will receive a color and design update for the upcoming months.

“We’ve been hard at work designing this pack for a while now,” says Reed. “To have the opportunity to take that product down to Dallas and share the weekend with a bunch of good, passionate people is a pretty great way to end 2012.”

Everyday Noble Clothing is a streetwear brand that produces men's and women's apparel for the game-changers and revolutionaries who never stop trying to leave their unique mark on this world.

Everyday Noble Clothing