Home / Knowledge / News / Apparel/Garments / Fifty Shades of Grey - Basque & suspender sales leap
Fifty Shades of Grey - Basque & suspender sales leap
30
Nov '12
The retailer, which allows women to buy lingerie online and buy swimwear online, speculates that that this dramatic surge could be down to women emulating the EL James blockbuster book, ‘Fifty Shades of Grey’. 
 
The novel has now sold over 5.3 million copies in the UK alone and it's this success that, according to Leia, that could be inspiring women to take their lingerie choices more seriously, adding sexier and more seductive styles to their drawers.
 
Leia offer lingerie collections from an A to a K cup, and from a 28” to 48” back. Some of their popular ranges include the Susanna Antique Gold basque and suspender set from Fantasie, as well as the Occasions basque from Elomi.
 
Leia have also revealed that an increasing number of customers are opting for more luxury and premium lingerie labels. Fauve, one such high-end brand, offer a selection of special occasion pieces featuring opulent fabrics and finishing touches.
 
Fauve lingerie’s Evangeline collection includes a matching suspender to complement the padded half cup or moulded bra set. Meanwhile, the Rosa range from Fauve offers a cup-sized basque available up to a FF cup, which can also be worn with a suspender belt and a choice of thong, short or brief.
 
Nigel Addison from Leia lingerie said, “So many women fell in love with reading ‘Fifty Shades of Grey’ and we’ve definitely seen a greater number come to us to vamp up their lingerie, looking for sexier styles rather than basic collections. The secret to a seductive lingerie look is to ensure you are wearing the perfect size and that you have been fitted professionally. We’d recommend you go in-store for a fitting at least every six months as breast size fluctuates constantly.
 
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. 
 

Leia Lingerie


Must ReadView All

Textiles | On 24th May 2016

Govt withdraws Bt cotton notification

The Union government has withdrawn the notification on guidelines for ...

Textiles | On 24th May 2016

Pak textile bodies seek tax exemptions in Budget

Ahead of the Budget next month, the All Pakistan Textile Mills...

Courtesy: Ecommerce Forum

Apparel/Garments | On 24th May 2016

Italian e-commerce to generate over 19 bn euros in 2016

E-commerce in Italy is expected to grow 17 per cent in 2016 to...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

How was your experience of a collaborative stall at ITMA 2015? Please...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Milind Khandwe
Hindoostan Innovation Centre

Which areas of innovation is the Hindustan Innovation Centre (HIC) focused ...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search