Home / Knowledge / News / Apparel/Garments / Fifty Shades of Grey - Basque & suspender sales leap
Fifty Shades of Grey - Basque & suspender sales leap
30
Nov '12
The retailer, which allows women to buy lingerie online and buy swimwear online, speculates that that this dramatic surge could be down to women emulating the EL James blockbuster book, ‘Fifty Shades of Grey’. 
 
The novel has now sold over 5.3 million copies in the UK alone and it's this success that, according to Leia, that could be inspiring women to take their lingerie choices more seriously, adding sexier and more seductive styles to their drawers.
 
Leia offer lingerie collections from an A to a K cup, and from a 28” to 48” back. Some of their popular ranges include the Susanna Antique Gold basque and suspender set from Fantasie, as well as the Occasions basque from Elomi.
 
Leia have also revealed that an increasing number of customers are opting for more luxury and premium lingerie labels. Fauve, one such high-end brand, offer a selection of special occasion pieces featuring opulent fabrics and finishing touches.
 
Fauve lingerie’s Evangeline collection includes a matching suspender to complement the padded half cup or moulded bra set. Meanwhile, the Rosa range from Fauve offers a cup-sized basque available up to a FF cup, which can also be worn with a suspender belt and a choice of thong, short or brief.
 
Nigel Addison from Leia lingerie said, “So many women fell in love with reading ‘Fifty Shades of Grey’ and we’ve definitely seen a greater number come to us to vamp up their lingerie, looking for sexier styles rather than basic collections. The secret to a seductive lingerie look is to ensure you are wearing the perfect size and that you have been fitted professionally. We’d recommend you go in-store for a fitting at least every six months as breast size fluctuates constantly.
 
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. 
 

Leia Lingerie


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Shishir Goenka
Fusion Clothing Company

How is hemp a sustainable fabric? What makes it sustainable?

Sivakumar Narayanan
Uster Technologies Ltd.

How do customers react normally in cases of contaminated cotton yarn in...

Stuart Harker
Business Environmental Performance Initiative (BEPI)

How do you rate consumer awareness with regards to environmental...

Mr Martin Kleinebrecht
Johns Manville

Martin Kleinebrecht (40) is the Marketing Leader of Nonwovens Europe at...

Mr. K.K. Agarwal
Alps Industries Limited

Mr. K.K. Agarwal, Chairman of Alps Industries Limited, aged 69 years is a...

Sanjay Gupta
Garware-Wall Ropes Ltd

Sanjay Gupta is a Chemical Engineer (IIT Kanpur) and CFA and PGDFA (ICFAI, ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search