The retailer, which allows women to buy lingerie online and buy swimwear online, speculates that that this dramatic surge could be down to women emulating the EL James blockbuster book, ‘Fifty Shades of Grey’.
The novel has now sold over 5.3 million copies in the UK alone and it's this success that, according to Leia, that could be inspiring women to take their lingerie choices more seriously, adding sexier and more seductive styles to their drawers.
Leia offer lingerie collections from an A to a K cup, and from a 28” to 48” back. Some of their popular ranges include the Susanna Antique Gold basque and suspender set from Fantasie, as well as the Occasions basque from Elomi.
Leia have also revealed that an increasing number of customers are opting for more luxury and premium lingerie labels. Fauve, one such high-end brand, offer a selection of special occasion pieces featuring opulent fabrics and finishing touches.
Fauve lingerie’s Evangeline collection includes a matching suspender to complement the padded half cup or moulded bra set. Meanwhile, the Rosa range from Fauve offers a cup-sized basque available up to a FF cup, which can also be worn with a suspender belt and a choice of thong, short or brief.
Nigel Addison from Leia lingerie said, “So many women fell in love with reading ‘Fifty Shades of Grey’ and we’ve definitely seen a greater number come to us to vamp up their lingerie, looking for sexier styles rather than basic collections. The secret to a seductive lingerie look is to ensure you are wearing the perfect size and that you have been fitted professionally. We’d recommend you go in-store for a fitting at least every six months as breast size fluctuates constantly.
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience.