Home / Knowledge / News / Apparel/Garments / Fifty Shades of Grey - Basque & suspender sales leap
Fifty Shades of Grey - Basque & suspender sales leap
30
Nov '12
The retailer, which allows women to buy lingerie online and buy swimwear online, speculates that that this dramatic surge could be down to women emulating the EL James blockbuster book, ‘Fifty Shades of Grey’. 
 
The novel has now sold over 5.3 million copies in the UK alone and it's this success that, according to Leia, that could be inspiring women to take their lingerie choices more seriously, adding sexier and more seductive styles to their drawers.
 
Leia offer lingerie collections from an A to a K cup, and from a 28” to 48” back. Some of their popular ranges include the Susanna Antique Gold basque and suspender set from Fantasie, as well as the Occasions basque from Elomi.
 
Leia have also revealed that an increasing number of customers are opting for more luxury and premium lingerie labels. Fauve, one such high-end brand, offer a selection of special occasion pieces featuring opulent fabrics and finishing touches.
 
Fauve lingerie’s Evangeline collection includes a matching suspender to complement the padded half cup or moulded bra set. Meanwhile, the Rosa range from Fauve offers a cup-sized basque available up to a FF cup, which can also be worn with a suspender belt and a choice of thong, short or brief.
 
Nigel Addison from Leia lingerie said, “So many women fell in love with reading ‘Fifty Shades of Grey’ and we’ve definitely seen a greater number come to us to vamp up their lingerie, looking for sexier styles rather than basic collections. The secret to a seductive lingerie look is to ensure you are wearing the perfect size and that you have been fitted professionally. We’d recommend you go in-store for a fitting at least every six months as breast size fluctuates constantly.
 
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. 
 

Leia Lingerie

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search