Home / Knowledge / News / Apparel/Garments / Fifty Shades of Grey - Basque & suspender sales leap
Fifty Shades of Grey - Basque & suspender sales leap
30
Nov '12
The retailer, which allows women to buy lingerie online and buy swimwear online, speculates that that this dramatic surge could be down to women emulating the EL James blockbuster book, ‘Fifty Shades of Grey’. 
 
The novel has now sold over 5.3 million copies in the UK alone and it's this success that, according to Leia, that could be inspiring women to take their lingerie choices more seriously, adding sexier and more seductive styles to their drawers.
 
Leia offer lingerie collections from an A to a K cup, and from a 28” to 48” back. Some of their popular ranges include the Susanna Antique Gold basque and suspender set from Fantasie, as well as the Occasions basque from Elomi.
 
Leia have also revealed that an increasing number of customers are opting for more luxury and premium lingerie labels. Fauve, one such high-end brand, offer a selection of special occasion pieces featuring opulent fabrics and finishing touches.
 
Fauve lingerie’s Evangeline collection includes a matching suspender to complement the padded half cup or moulded bra set. Meanwhile, the Rosa range from Fauve offers a cup-sized basque available up to a FF cup, which can also be worn with a suspender belt and a choice of thong, short or brief.
 
Nigel Addison from Leia lingerie said, “So many women fell in love with reading ‘Fifty Shades of Grey’ and we’ve definitely seen a greater number come to us to vamp up their lingerie, looking for sexier styles rather than basic collections. The secret to a seductive lingerie look is to ensure you are wearing the perfect size and that you have been fitted professionally. We’d recommend you go in-store for a fitting at least every six months as breast size fluctuates constantly.
 
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. 
 

Leia Lingerie

Must ReadView All

Courtesy: PVH

Apparel/Garments | On 30th Aug 2016

Q2FY17 revenue at apparel marketer PVH rises 4%

For the three months ended July 31, 2016, revenue at US apparel...

Textiles | On 30th Aug 2016

SGCCI plans Dhaka office to push Surat fabric exports

In order to push exports of manmade fibre fabrics like dress...

Jalila Essaïdi working with cow dung to create fabrics. Courtesy: Mike Roelofs

Fashion | On 29th Aug 2016

From dung to fashion

Dutch designer Jalila Essaïdi has developed a new material using cow...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search