Home / Knowledge / News / Apparel/Garments / Icebreaker to open Touchlab 8,000 feet above sea level
Icebreaker to open Touchlab 8,000 feet above sea level
01
Dec '12
Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category,  announced it will open a new TouchLab store – more than 8,000 feet above sea level – in Vail, Colorado, on December 14, 2012.

Icebreaker will open this new 1,000-square-foot TouchLab at Solaris, a new mixed-use development featuring shopping, dining and luxury residences just steps from Vail Ski Resort. The store is a partnership between Icebreaker and Specialty Sport Ventures, the retail arm of Vail Resorts.
 
“Home to world-class skiing and other fantastic outdoor adventures, Vail is the ideal environment for our versatile natural merino apparel. We offer the perfect technical base layers and midlayers for skiing as well as cozy sweaters and Realfleece jackets to wear around town après ski,” says Jeremy Moon, founder and CEO of Icebreaker. “We’re excited to bring our brand to new heights – literally and figuratively – through our partnership with Vail Resorts.”
 
The Vail TouchLab store will feature Icebreaker's complete line of pure, natural merino wool apparel, including its exceptional ski base layers and après ski wear. The brand’s Outdoor, Running, Travel, Kids and Underwear collections, plus Socks and Accessories, will also be available. All are made from handpicked merino wool born in the Southern Alps of New Zealand.
 
The store will allow shoppers to touch Icebreaker merino, known for being so soft that people often don’t even realize it’s wool. The store's Tactile Gallery will have garments that explain the functional benefits of Icebreaker merino – it is soft, non-itch, odour-resistant and highly breathable. Merino also regulates temperatures, which means it warms in the cold and cools in the heat.
 
Icebreaker has eight other North American TouchLabs: Portland, Oregon (home of its US headquarters); New York City (SoHo and the Meatpacking District), California (San Francisco and San Jose), Montréal and Vancouver, British Columbia (Kitsilano and North Shore). A ninth store, located in Washington, DC, will open its doors in March 2013.
 
Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.
 

Icebreaker


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search