Home / Knowledge / News / Apparel/Garments / Annika Sorenstam appointed as brand envoy of Ahead
Annika Sorenstam appointed as brand envoy of Ahead
03
Dec '12
AHEAD, the innovative headwear and apparel company owned by Sweden’s New Wave Group AB, announced this week it has forged a partnership with LPGA legend Annika Sorenstam.

The partnership calls for Annika to exclusively wear AHEAD headwear during public, golf-related appearances. An impressive list of active professional golfers currently wear AHEAD gear on the course, including Luke Donald, Retief Goosen, Jim Furyk, Sean O’Hair and Brittany Lincicome.

Under terms of the partnership with Annika, AHEAD also will become the exclusive headwear and accessories partner of the ANNIKA Academy, a state-of-the-art, boutique golf school where the LPGA Hall of Famer shares her passion for golf and fitness. In addition, AHEAD and the ANNIKA Foundation, her non-profit organization that teaches youths the importance of living a healthy, active lifestyle through fitness and nutrition, will coordinate their efforts on behalf of the American Junior Golf Association (AJGA).

AHEAD has been a longtime sponsor of the AJGA as the official headwear provider, while the ANNIKA Foundation stages award-winning junior tournaments throughout the world.

AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world. Included in New Wave Group AB’s corporate portfolio is Cutter & Buck, the Seattle-based sportswear and outerwear apparel company that features the ANNIKA Collection, named and designed for Sorenstam.

“I have had the pleasure of working with Annika over the years and to now partner with her on behalf of AHEAD is exciting,” said Anne Broholm, who was named chief executive officer of AHEAD earlier this year after serving as global sales manager for Cutter & Buck. “Annika’s accomplishments since capping off a remarkable professional golf career have been as impressive as the legacy she leaves behind in the game of golf. We are thrilled that she will be representing AHEAD by exclusively wearing our headwear products.”

During her tenure on the LPGA, Sorenstam amassed 72 wins, the third most all-time by a member of the Tour. Of those 72 victories, 10 were LPGA major championships. An eight-time LPGA Tour Player of the Year, she made eight appearances in the Solheim Cup on the European squad.

Since stepping away from competitive golf in 2008, Annika has turned her attention to raising her two young children and building her ANNIKA-branded businesses, including the ANNIKA Foundation, ANNIKA Academy and ANNIKA Course Design.

“I am very happy to partner with AHEAD,” says Annika. “They are a first-class brand and I look forward to working with them on various initiatives with my Academy and Foundation.”

AHEAD is best known for its premier headwear collections that feature original approaches to logo embroidery options. Founded in 1995, AHEAD has been able to capitalize on the golf industry’s desire for high-quality graphics on headwear and an array of garments.


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search