Home / Knowledge / News / Apparel/Garments / Athletes can customize looks & performance with Kobe 8
Athletes can customize looks & performance with Kobe 8
03
Dec '12

The KOBE 8 apparel collection was unveiled at the Nike Vault, Nike Basketball's energy space, within the shadows of Kobe Bryant’s home arena in downtown Los Angeles. Designed by Nike Basketball’s Michelle Walter and Sean Butterly, the collection represents the ultimate multi-use performance apparel collection that Nike has created for Basketball athletes. 

Taking inspiration and creative direction from Kobe himself, as well as the KOBE 8 SYSTEM created by Eric Avar and the Innovation Kitchen team, the product mirrors the ethos of the Kobe System. Key pieces allow athletes to customize their look and performance needs depending on their preferences and conditions.

The Component Jacket is the collection’s pinnacle piece. It combines up to four separate pieces that integrate and perform depending on the athlete’s need. The outer shell is a lightweight water-resistant rip-stop fabric with a flocking application in the interior that delivers warmth retention. The jackets dual zipper is where the customization begins to come to life allowing the athlete to adapt to their environment.

The options to adapt include a performance fleece vest that keeps the athlete warm but allows for the natural movements of the sport. A lightweight Dri-FIT full-sleeved hoody delivers for the athlete looking for the next level of warmth and performance. And the performance fleece full-zip jacket maximizes heat retention. The Component Jacket is the pinnacle expression of this collection’s customization possibilities.

“Everything about the KOBE 8 apparel collection is about maximum efficiency," said Michelle Walter, Senior Apparel Designer, Nike Basketball. "We have engineered mesh where we know athletes need cooling areas and performance fleece where warmth retention is necessary. We have created an apparel line that delivers the Kobe System’s ability to adapt and perform in multiple environments."

The graphic and color inspiration follows from the footwear story utilizing a provocative snakeskin graphic inspired by Kobe’s on-court alter ego – The Black Mamba – with additional inspiration around the Chinese Year of the Snake that takes place in 2013.

"The pattern comes from merging snake scales with thermal vision and then overlaying the colors from various reptilian inspirations. We also created a segments infinity graphic that represents different parts working together as a system and four icons that represent Kobe’s mastery of his sport,” added Sean Butterly, Senior Graphic Designer, Nike Basketball.

Nike


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search