Home / Knowledge / News / Apparel/Garments / Simrani.com offers array of pre-teen Indian formal wear
Simrani.com offers array of pre-teen Indian formal wear
Dec '12
Introducing an all-new e-boutique offering an array of traditional Indian formal wear for girls ages 1–8. Available merchandise includes lehengas—beautifully embroidered dresses and complementary leggings in berry-bright hues; churidar kurtis—striking silk suits; and accessories—ranging from stacks of bangles to delicate bindis.

Simrani co-founders, Shanon Tuli and Ashees Jain, launched the website with the ultimate goal of ensuring that traditional Indian children’s clothing was more easily accessible in the United States.

Shanon and Ashees each offer a distinct professional approach to this unique e-commerce endeavor. Shanon brings with her a clear creative vision, stemming from her rich experience at three of the most celebrated fashion magazines—InStyle, ELLE, and, currently, Harper’s BAZAAR. Ashees, has always had an entrepreneurial spirit and was also keen on leveraging his experience for a venture that hit closer to home.

Each of the pieces available for purchase on http://www.simrani.com is handcrafted in small batches in India. Comfort, and quality of materials—from swathes of semi-brocade silk to luscious layers of dupion—are paramount – and comfort reigns queen.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search