In response to the demand for premium denim for fuller size figures, Liquid BLUE has increased the styles it stocks from brands such as Beija Flor and Second Denim Yoga jeans. They can now accommodate women’s sizes up to 18 and curvy figures. Beija Flor is a US brand designed by a mother and daughter team in North Carolina and recently voted as Oprah magazine’s “Best Pick” jeans for women with curves. Second Denim is an successful Canadian jean company.
Liquid BLUE Denim is located in the sophisticated retail subdivision of the Maple Lawn community in Howard County, Maryland and has an online web store at http://www.liquidbluedenim.com. The company endeavors to bring the latest in contemporary casual styles from the heart of fashion centers such as LA and NYC to the underserved fashion retail market in this suburban location.
Liquid BLUE Denim is perhaps most well known for its unique customer service experience. The store’s owners and staff are thoroughly trained in each fit of denim that arrives in store and work one on one with customers to find a perfect pair of flattering jeans, even if that means trying 50 pairs on.
Jo Akin, Owner of Liquid BLUE said of the expanded offering, “Most of our premium fashion brands offer sizing only up to a 32” waist (size 10). We found that we had many customers who wore a larger size and wanted to purchase high fashion styles and fabrics and weren’t happy with what they saw in traditional and plus size stores.
We wanted to say “Yes fashion should be for everyone not just the size 25” waist girl”, and so we hope we can bring those magazine trends to the regular woman in the street. There are many brands out there catering to the plus size woman, but we were unhappy with their designs and felt that both of these jeans brands combined style with excellence in fabric and fit”.