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Online fashion retailer ASOS posts 30% hike in sales
Dec '12
Online fashion store ASOS Plc announced trading statement for the 3 months ended 30 November 2012.

Q1 Highlights:
- Retail sales +30% year on year (UK +24%, International +34%)
- International sales 63% of total (61% last year)
- Retail gross margin down 100bps on prior year (+440bps in Q1 2011/12)
- In-country offices opened in USA, France and Germany
- 5.4 million active customers* at 30 November 2012 (+35% year on year)
Nick Robertson, CEO, commented:
"I am pleased to report strong trading for the three months to 30 November 2012 with total retail sales up 30% to £166m.
"Our UK performance was ahead of expectations at +24%, driven by better conversion of traffic alongside continued investment in both our proposition and pricing. Our International business grew by +34% and now accounts for 63% of our total retail sales.
"We achieved +57% growth in the US, +42% growth in ROW, and +15% growth within the EU. Once again the performance of countries where we have dedicated websites was significantly better than the EU performance as a whole."
The retail gross margin performance reflects a combination of a particularly strong comparative period, the UK accounting for a larger percentage of the total retail sales mix than initially planned and continued price reinvestment.
ASOS is a global online fashion and beauty retailer and offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.
Aimed at fashion forward twenty-somethings globally, ASOS attracts 23.0 million unique visitors a month (November 2011 18.2 million) and as at 30 November 2012 had 10.1 million registered users (30 November 2011: 7.1 million) and 5.4 million active customers* (30 November 2011: 4.0 million) from 160 countries.


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