In addition to a wholesome fashion experience, the store houses a flea market reminiscent that further adds to the quirky attitude of the brand. The store’s SOHO section is full of random and cheerful knick-knacks and gifts and includes a zone with a variety of books and a section for art and paintings. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.

As part of the brand’s achievements since inception, ICONIC has won the Most Admired Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012.

Iconic