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Panache to launch new lingerie line at Pure London
Dec '12
Leading lingerie specialist Panache will be launching their new collection, Hemingway Vintage Lingerie, at Pure London’s Body section this February. Established over thirty years ago, Panache has built its reputation on three core values: fit, support and comfort, with collections that range from high-end trend driven fashion to every day modern core basics.

Lead by fashion legend Wayne Hemingway’s wife Geraldine and daughter Tilly, Hemingway Vintage Lingerie is a new collaboration for Panache with Hemingway Design for A/W13. Hemingway Vintage Lingerie takes inspiration from the bygone eras of the 40’s and 50’s, when design epitomised glamour and luxury. Consisting of eight looks, the line includes: balconnet bras, bustiers, corselettes and high waisted briefs in pretty tea dress prints, jacquard satins and elegant lace and is available in sizes A-E. Prices will retail from £16-£59 with the hero piece at £59.

Founded by Wayne and Geraldine Hemingway in 1981, the award-winning Hemingway Design focuses on affordable social design with a core philosophy of aiming to improve things that matter in life. From their origins in Camden and Kensington, Wayne and Geraldine Hemingway established Red or Dead in the early 80’s into a label that received global acclaim and won a series of British Fashion Council Awards, with campaigns fronted by 80’s wild child, actress and presenter of The Word, Amanda De Cadenet.

Pure London in February will also see Wayne Hemingway MBE  take to the stage to share how the experiences of his youth rummaging through second-hand cast offs helped to inform his career as a designer and  is now helping to make the Hemingway’s’ first  foray into lingerie such an evocative one . Don’t miss ‘30 years of Vintage ...a movement that is here to stay.’ on Monday 11th February on the Grand Hall Stage at 1.15pm.

Pure London

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