The highly anticipated Hong Kong store will have prime street frontage whilst occupying a prestigious corner site within Asia Standard Tower, Queens Road Central, a neighborhood fast becoming a hub for international fashion brands. The store will trade over 12,000 square foot across two floors.
The ground floor features two distinct rooms. The first showcases TOPSHOP fashion lines against a palette of raw concrete and gloss white panels, whilst the second room features the brand's accessories and make up collections.
Upstairs, TOPSHOP's unique sense of fashion extends to a dedicated shoe lounge with custom glass fixtures and a mirrored ceiling. A by-appointment Personal Shopping area offers the full VIP treatment in a dedicated suite off the main floor.
TOPSHOP is renowned around the world for its signature British fashion authority, and last week it was announced that Leonard Green & Partners had taken a 25% equity stake in TOPSHOP/TOPMAN – valuing the joint business at £2 billion.
The iconic 100,000 square foot flagship store in Oxford Circus, London is a magnet for fashion followers worldwide. TOPSHOP has a total of 472 stores, with 324 in the UK, whilst operating in a further 38 countries. Apart from three fully owned flagship stores in the USA, the international business is either franchise or wholesale led.
Recent international openings include Australia, Brazil and South Africa, and significant expansion in the Far East is a key priority, with 27 stores trading in the region and 5 having been opened over the last year.
LAB Concept, a subsidiary of iconic luxury department store Lane Crawford, which recently opened a new contemporary destination in Queensway Plaza, Hong Kong, will manage the partnership. LAB Concept will provide the retail space and operational expertise, including staff and logistics support, while TOPSHOP will manage the merchandising.
Sir Philip Green, owner of TOPSHOP comments: “I am delighted to be launching TOPSHOP in Hong Kong in 2013, with Lane Crawford’s LAB Concept as our chosen partner. Their team’s expertise in the Chinese market is invaluable to us. This is certainly a very exciting step in the continued growth of TOPSHOP as a global, yet uniquely British, brand. I am confident that the fashion-loving Hong Kong customers will enjoy the retail experience and fantastic product offer that TOPSHOP will deliver for them."
Andrew Keith President of Lane Crawford adds: “We are excited to be working with Sir Philip Green and his fantastic team to bring TOPSHOP to the market as a full retail concept that truly represents the creativity and energy of the brand, at a time when the contemporary market in Greater China is booming,”
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