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Dollar launches new range of Ultra Magic thermal innerwear
18
Dec '12
Kolkata-based Dollar Industries Limited, manufacturer of next-to-skin clothing, has launched a new range in Dollar Ultra Magic thermal innerwear collections.
 
Mr. Vinod Gupta, manager director of Dollar Industries Ltd, told fibre2fashion, “We have introduced a new stylish range in Dollar Ultra Magic, which is a revolution in fashion thermal innerwear line.”
 
“The stylish range of next-to-skin clothing line is available in attractive designs and sizes for men and women,” he informs.
 
About the significance of the new range of Dollar Ultra Magic, he says, “The new range of Dollar Ultra Magic has a state-of-the-art grid layer that improves heat retention throughout the body.”
 
“The thermal innerwear is specially made with Amino Silicon softness that gives excellent elastic properties, exceptional softness and silky finish that is capable of withstanding repeated washing cycles,” he reveals.
 
He further says, “The warmth offered by the thermal innerwear makes it much useful in the winter and its svelte design does not make you feel like you are overdressed.”
 
According to him, the fabric is quick drying, soft to touch, helps skin to breath better and minimizes perspiration. “The product also comes with anti-static finish used for the removal of unwanted effects of electrostatic charge produced in synthetic fibres,” he informs.
 
Commenting about the sales of thermal innerwear collection ‘Dollar Ultra Magic’, Mr. Gupta says, “We started selling Dollar Ultra Magic last month in the retail outlets and the response has been tremendous, as a result there is no more stock with the company.”
 
“In fact we have started preparation for next year now,” he quickly adds.
 
Informing about the company’s new target, he says, “We have set to achieve a target of Rs. 5.5 billion in next 2-3 years, which will be supported by an array of new launches in hosiery segment and the diversification into lifestyle garments for men and women.”
 
“We are planning to promote these new launches and establish it as brands through new distribution channels and adequate marketing support,” he adds.
 

Fibre2fashion News Desk - India


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