Home / Knowledge / News / Apparel/Garments / Dollar launches new range of Ultra Magic thermal innerwear
Dollar launches new range of Ultra Magic thermal innerwear
Dec '12
Kolkata-based Dollar Industries Limited, manufacturer of next-to-skin clothing, has launched a new range in Dollar Ultra Magic thermal innerwear collections.
Mr. Vinod Gupta, manager director of Dollar Industries Ltd, told fibre2fashion, “We have introduced a new stylish range in Dollar Ultra Magic, which is a revolution in fashion thermal innerwear line.”
“The stylish range of next-to-skin clothing line is available in attractive designs and sizes for men and women,” he informs.
About the significance of the new range of Dollar Ultra Magic, he says, “The new range of Dollar Ultra Magic has a state-of-the-art grid layer that improves heat retention throughout the body.”
“The thermal innerwear is specially made with Amino Silicon softness that gives excellent elastic properties, exceptional softness and silky finish that is capable of withstanding repeated washing cycles,” he reveals.
He further says, “The warmth offered by the thermal innerwear makes it much useful in the winter and its svelte design does not make you feel like you are overdressed.”
According to him, the fabric is quick drying, soft to touch, helps skin to breath better and minimizes perspiration. “The product also comes with anti-static finish used for the removal of unwanted effects of electrostatic charge produced in synthetic fibres,” he informs.
Commenting about the sales of thermal innerwear collection ‘Dollar Ultra Magic’, Mr. Gupta says, “We started selling Dollar Ultra Magic last month in the retail outlets and the response has been tremendous, as a result there is no more stock with the company.”
“In fact we have started preparation for next year now,” he quickly adds.
Informing about the company’s new target, he says, “We have set to achieve a target of Rs. 5.5 billion in next 2-3 years, which will be supported by an array of new launches in hosiery segment and the diversification into lifestyle garments for men and women.”
“We are planning to promote these new launches and establish it as brands through new distribution channels and adequate marketing support,” he adds.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search