Home / Knowledge / News / Apparel/Garments / Dollar launches new range of Ultra Magic thermal innerwear
Dollar launches new range of Ultra Magic thermal innerwear
18
Dec '12
Kolkata-based Dollar Industries Limited, manufacturer of next-to-skin clothing, has launched a new range in Dollar Ultra Magic thermal innerwear collections.
 
Mr. Vinod Gupta, manager director of Dollar Industries Ltd, told fibre2fashion, “We have introduced a new stylish range in Dollar Ultra Magic, which is a revolution in fashion thermal innerwear line.”
 
“The stylish range of next-to-skin clothing line is available in attractive designs and sizes for men and women,” he informs.
 
About the significance of the new range of Dollar Ultra Magic, he says, “The new range of Dollar Ultra Magic has a state-of-the-art grid layer that improves heat retention throughout the body.”
 
“The thermal innerwear is specially made with Amino Silicon softness that gives excellent elastic properties, exceptional softness and silky finish that is capable of withstanding repeated washing cycles,” he reveals.
 
He further says, “The warmth offered by the thermal innerwear makes it much useful in the winter and its svelte design does not make you feel like you are overdressed.”
 
According to him, the fabric is quick drying, soft to touch, helps skin to breath better and minimizes perspiration. “The product also comes with anti-static finish used for the removal of unwanted effects of electrostatic charge produced in synthetic fibres,” he informs.
 
Commenting about the sales of thermal innerwear collection ‘Dollar Ultra Magic’, Mr. Gupta says, “We started selling Dollar Ultra Magic last month in the retail outlets and the response has been tremendous, as a result there is no more stock with the company.”
 
“In fact we have started preparation for next year now,” he quickly adds.
 
Informing about the company’s new target, he says, “We have set to achieve a target of Rs. 5.5 billion in next 2-3 years, which will be supported by an array of new launches in hosiery segment and the diversification into lifestyle garments for men and women.”
 
“We are planning to promote these new launches and establish it as brands through new distribution channels and adequate marketing support,” he adds.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Prime Minister Narendra Modi dedicating the Deendayal Hastkala Sankul to the nation, in Varanasi, Uttar Pradesh on September 22, 2017. Courtesy: PIB

Textiles | On 25th Sep 2017

Handicrafts trade facilitation centre opens in Varanasi

Prime Minister Narendra Modi dedicated the Deendayal Hastkala Sankul, ...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search