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Conversionplanet unveils campaign on 300 sites for H&M
Dec '12
Conversionplanet, a digital content marketing publisher, has launched its first-ever fashion campaign on more than 300 news sites across the U.S.  The special section, entitled “Holiday shop with a conscience,” was created for global fashion leader H&M and highlights winter fashion trends, gift-giving ideas and the brand’s commendable efforts to employ sustainable, environmentally-friendly practices all year round. 

Its aim is to inform shoppers why they be conscious, that is, aware of the economic, social and environmental impact of how they shop, and why H&M is the best option for “conscious” shopping.

To create the articles, Conversionplanet interviewed leading fashion experts, including H&M insiders, celebrity stylists and Sarah Gore Reeves, editor of Vogue Mexico.Subject matter experts from international non-profits such as UNICEF and Better Cotton Initiative also contributed to the editorial. 

But H&M President Karl-Johan Persson thinks “conscious” cotton is just the start.  “To build a more sustainable fashion future, our industry needs to keep finding new ways of using resources as responsibly and efficiently as possible,” he says.

To drive readers to the innovative mix of holiday fashion and corporate social responsibility themed articles, Conversionplanet is running a News Feed consisting of headlines and images on more than 300 news sites around the U.S., including New York Daily News, San Francisco Chronicle and Chicago Tribune. 

The Conversionplanet web editor team changes the headlines in real-time to promote different stories and drive maximum traffic to the section.


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