Home / Knowledge / News / Apparel/Garments / Conversionplanet unveils campaign on 300 sites for H&M
Conversionplanet unveils campaign on 300 sites for H&M
19
Dec '12
Conversionplanet, a digital content marketing publisher, has launched its first-ever fashion campaign on more than 300 news sites across the U.S.  The special section, entitled “Holiday shop with a conscience,” was created for global fashion leader H&M and highlights winter fashion trends, gift-giving ideas and the brand’s commendable efforts to employ sustainable, environmentally-friendly practices all year round. 

Its aim is to inform shoppers why they be conscious, that is, aware of the economic, social and environmental impact of how they shop, and why H&M is the best option for “conscious” shopping.

To create the articles, Conversionplanet interviewed leading fashion experts, including H&M insiders, celebrity stylists and Sarah Gore Reeves, editor of Vogue Mexico.Subject matter experts from international non-profits such as UNICEF and Better Cotton Initiative also contributed to the editorial. 

But H&M President Karl-Johan Persson thinks “conscious” cotton is just the start.  “To build a more sustainable fashion future, our industry needs to keep finding new ways of using resources as responsibly and efficiently as possible,” he says.

To drive readers to the innovative mix of holiday fashion and corporate social responsibility themed articles, Conversionplanet is running a News Feed consisting of headlines and images on more than 300 news sites around the U.S., including New York Daily News, San Francisco Chronicle and Chicago Tribune. 

The Conversionplanet web editor team changes the headlines in real-time to promote different stories and drive maximum traffic to the section.

Conversionplanet

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search