OLYMP Bezner GmbH & Co. KG has succeeded in maintaining its market position as manufacturer of high quality men's shirts, polos, and ties and knitted goods in 2012. The company based in Bietigheim-Bissingen, was not only able to achieve an increased turnover of its fashionable business shirts, but also of the new OLYMP knitwear range and enjoyed increased sales of its casual outerwear range.
The turnover in 2012 increased by a further 8.3 million Euros, reaching a total of 186.9 million Euros. This corresponds to an increase of around five percent in comparison to the previous year. The number of employees increased by 80 and the workforce in Germany currently totals 564.
The associated company MAERZ München GmbH & Co. KG based in München-Perlach, has also in-creased its turnover by 5.6 percent to 24.7 million Euros. The OLYMP Bezner Group therefore achieved a total turnover of 211.6 million Euros.
Mark Bezner, Owner and CEO of OLYMP Bezner GmbH & Co. KG, had the following to say: "In 2012 OLYMP clearly demonstrated that a significant potential for growth still exists in the shirt and clothing segment both on a national and an international basis.
In the German market, which continues to be the most important and where in contrast to many export regions we have already achieved nationwide distribution with business shirts, we see this potential for growth above all in knitted goods and in the casual range.
In addition, with OLYMP Level Five, the latest addition to the business shirt range, which also includes pullovers and polo shirts, we are experiencing above average sales success everywhere. The latent economic crisis in many European export markets also did nothing to affect this. Sales in Russia and Scandinavia started to increase again in a favorable manner.
However, a temporary slowdown is noticeable in other countries. Nevertheless, I am very optimistic for the future." The company's own branch network is also experiencing continuous growth. There are now more than 40 mono brand stores in Germany. Five or six OLYMP stores are to be added to this in 2013.
OLYMP is continuing to extend the Bietigheim site. The strong demand for shirts and knitwear, the increasing production volumes and the growing demands of the market for a rapid and short term availability of OLYMP products requires an efficient warehouse system which is able to respond quickly.
The extension to the existing space was therefore necessary in order to increase on a long term basis the warehouse capacity which was no longer adequate. This mainly involves the areas of dispatch and logistics.
Mark Bezner describes the ambitious construction project: "It is the largest investment that OLYMP has made in its company history. However, we urgently require more space and anticipate that the state-of-the-art logistics centre will be able to be opened in September 2013. It is precisely the rapid, smooth and reliable nature of the delivery service that is one of our fundamental core competences for the specialist trade."