Home / Knowledge / News / Apparel/Garments / Persifor unveils new collection of resort dresses
Persifor unveils new collection of resort dresses
09
Jan '13
Taking her experience working with lifestyle brands J.Crew and Lilly Pulitzer in both merchandising and design, Alexandra Thompson created Persifor, a contemporary line of simple figure flattering silhouettes in bright and colorful prints in early 2012. She now proudly announces the launch of Persifor’s second collection for Resort 2013, inspired by seaside resort destinations and warm weather climates.

Persifor is a reflection of Alex’s personal style- clean, bright, accessible and fun. The signature elasthane and polyamide fabric was custom developed carefully to ensure that it is silky smooth, figure flattering, wrinkle-resistant and machine washable, making it perfect for all-day wear and travel.

Each of the five key silhouettes are designed with a body-slimming shape that compliments a variety of body types and serve as an ideal canvas for their exclusive prints. The five silhouettes are Smitty, Winpenny, Kilpatrick, Haist, and Gilpin - all family surnames of Ms. Thompson.

Every season, Persifor collaborates with an admired artist to engineer their original artwork into unique and distinctive prints. They are limited edition and only last for the season before they are retired to the archives.This season’s artist, Gretchen Morrissey, is based in Raleigh, North Carolina whose idea of design research involves a sailboat, fins and a sketchbook.

Alex holds a BA from Colgate University in English and Art History and an AAS in Fashion Design from Parsons The New School of Design. The name Persifor comes from her grandfather, Persifor Frazer Smith IV, a unique and vibrant character whose style inspires Alex’s designs. The name Persifor is classic, vintage and unique, just like the collection. Dresses, skirts, and accessories can be found in boutique clothing shops around the world.

Persifor


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search