Home / Knowledge / News / Apparel/Garments / Jeetly introduces innovative women's collection
Jeetly introduces innovative women's collection
15
Jan '13
Jeetly, a new clothing brand for petites, asks its customers to choose which garments to take into production.  Jeetly has introduced 'IN or OUT', an innovative concept which means Jeetly customers are more involved in the Brand’s direction and it also takes some of the guesswork out of what business women really want to buy for work.

This is the first time petite women worldwide have control of the styles that go ahead for manufacture and they will finally have a say in a clothing industry which has ignored such a large proportion of female shoppers. The stylish Petite work wear brand founded by a petite woman who understands the ‘Fit’ issues affecting petite women believes if customers are buying the products, they should have some control over the production process.

“For too long petite clothing choice has been determined by fashion designers who indicate which styles is on-trend each season, and these decisions may be totally irrelevant and unsuited to a petite figure”, says Jess.

“Jeetly Petite is democratising the petite clothing industry by embracing social commerce and handing the design choices and power back to the people that matter – petite consumers”.

So how does it work?

JEETLY showcases their range of exclusive design samples online so that they can be voted in or out of the next season’s collection:

Customers browse each sample product as they would in an online store and consider the merits of fabric and design details like a professional Fashion Buyer.

Then it’s time to decide….The red button is for trashing the design OUT completely, the grey button is to keep it IN for next season.  Jeetly also names the garment after the customer with the most popular suggestion viable for production.

Women’s business wear is not traditionally driven by fashion trends; rather it is about abiding by business dress code which has remained largely unchanged for decades. Jeetly Petite workwear is for confident petite women who not only wish to look classy, feminine and chic, but prefer to be directional with their work attire, rather than purely fashion-led.

Early indications show that customers are finding this an exciting new way to influence a brands manufacturing and buying decisions, so that they get the workwear looks they really want, without the need for alterations to fit a petite body frame!  Finally a chance for stylish, successful Petites to have their say!

Jeetly Petite

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search