Home / Knowledge / News / Apparel/Garments / Jeetly introduces innovative women's collection
Jeetly introduces innovative women's collection
15
Jan '13
Jeetly, a new clothing brand for petites, asks its customers to choose which garments to take into production.  Jeetly has introduced 'IN or OUT', an innovative concept which means Jeetly customers are more involved in the Brand’s direction and it also takes some of the guesswork out of what business women really want to buy for work.

This is the first time petite women worldwide have control of the styles that go ahead for manufacture and they will finally have a say in a clothing industry which has ignored such a large proportion of female shoppers. The stylish Petite work wear brand founded by a petite woman who understands the ‘Fit’ issues affecting petite women believes if customers are buying the products, they should have some control over the production process.

“For too long petite clothing choice has been determined by fashion designers who indicate which styles is on-trend each season, and these decisions may be totally irrelevant and unsuited to a petite figure”, says Jess.

“Jeetly Petite is democratising the petite clothing industry by embracing social commerce and handing the design choices and power back to the people that matter – petite consumers”.

So how does it work?

JEETLY showcases their range of exclusive design samples online so that they can be voted in or out of the next season’s collection:

Customers browse each sample product as they would in an online store and consider the merits of fabric and design details like a professional Fashion Buyer.

Then it’s time to decide….The red button is for trashing the design OUT completely, the grey button is to keep it IN for next season.  Jeetly also names the garment after the customer with the most popular suggestion viable for production.

Women’s business wear is not traditionally driven by fashion trends; rather it is about abiding by business dress code which has remained largely unchanged for decades. Jeetly Petite workwear is for confident petite women who not only wish to look classy, feminine and chic, but prefer to be directional with their work attire, rather than purely fashion-led.

Early indications show that customers are finding this an exciting new way to influence a brands manufacturing and buying decisions, so that they get the workwear looks they really want, without the need for alterations to fit a petite body frame!  Finally a chance for stylish, successful Petites to have their say!

Jeetly Petite


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search