Home / Knowledge / News / Apparel/Garments / Tennis star Tomas Berdych signs up with H&M as brand envoy
Tennis star Tomas Berdych signs up with H&M as brand envoy
15
Jan '13
H&M is proud to announce it has signed a long-term partnership with the international tennis star Tomas Berdych. Currently ranked 6th in the world, Czech-born Berdych will be an ambassador for H&M both on-court and off, and will work closely with the H&M design team on a unique tennis collection which will debut in stores later on.

Tomas is one of the brightest talents in a globally popular sport, who also has a personal love of fashion and style, which means he is the perfect partner for H&M.

“I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together”, says Tomas Berdych.

“I am so happy to welcome Tomas to the H&M family. Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide”, says Karl-Johan Persson, CEO of H&M.

Tomas Berdych’s partnership with H&M marks a new chapter in the relationship between sport and fashion. The partnership will see H&M clothing worn on court by a top-ranking tennis player for the first time and will bring a professional sports influence to H&M. As well as playing in H&M, Tomas will also be an ambassador for H&M off the court, wearing his pick from H&M’s menswear collections.

27 year-old Tomas Berdych is one of the most-watched players on the professional tennis circuit. Currently ranked 6th in the world, his biggest achievement so far has been reaching the finals at Wimbledon in 2010, beating Roger Federer and Novak Djokovic in the process and he was also pivotal in the Czech Republic`s Davis Cup victory in 2012.

A great role model, Tomas is already one of the biggest stars of a sport growing in international popularity, both in terms of spectators and also those playing the game in their own leisure time. The growth reflects that of H&M, a growing global company which continues to open stores in new markets worldwide.

H&M

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search