Home / Knowledge / News / Apparel/Garments / Sloggi unveils Love Weather & Weather Girl innerwear line
Sloggi unveils Love Weather & Weather Girl innerwear line
Jan '13
There’s only one thing in the world that comes close to the vivid, vibrant colors of nature and that’s a new collection of sloggi underwear! Small wonder that when it comes to looking ultra-cool and feeling ultra-comfortable, Asia’s hippest young women look to sloggi for undergarments that share their care for the environment! With 2011’s ‘Love World’ eco-awareness initiative and 2012’s highly popular ‘Love Wild’ collection, sloggi showed that fashionably fun and comfortable ladies’ apparel was just the start.

The latest way the brand is enabling wearers to ‘walk the environmentally-responsible talk’ by helping to conserve precious finite resources will be with the March 2013 launch of two new ‘Love Weather’ and ‘Weather Girl’ collections. Also available at the same time, sloggi’s colorful ‘Invisible’ and ‘Invisible Sense’ spring color series are sure to prove equally irresistible.

Each vivid, vibrant ‘Love Weather’ and ‘Weather Girl’ garment is alive with sloggi’s hallmark playful design motifs and is made from high-quality organic cotton and Italian Sensitive Fabric. The charming end result is character-filled undergarments that are not only fun to wear but also live up to the brand’s ‘wear and believe’ and ‘pay it forward’ credos.

“Chic and cheerful, with an effervescent ‘feel-good factor’, our new ‘Love Weather’ and ‘Weather Girl’ collections both deliver the comfort and design features for which we are renowned in spades”, said sloggi Head of Brand Asia, Mr. Harald Hinderberger. “Manufactured using technologically advanced eco-friendly processes, Sensitive Fabric and Organic Cotton have the characteristics of natural silk, offering a supreme level of comfort that is also lightweight, silky-soft and breathable. Best of all, when you wear our latest collections, you’re not only taking good care of your body but also the planet!” Mr. Hinderberger added.

Once again shouting out their support for Sensitive Fabric’s Italian manufacturer, sloggi and its wearers are reinforcing an environmental commitment that includes close ties to the World Land Trust non-profit organization. To date, the tie-in has seen sloggi lovers play a starring role in protecting endangered plants, animals, birds, reptiles and insects in a 3,763-hectare eco-care project area between Brazil, Paraguay and North East Argentina. Unique wonders that have benefited as a result of such thoughtfulness include the legendary Mocona Falls. As at Nov 20, 2012, sloggi and its brand loyalists had already helped to save some 77,370 m2 of this irreplaceable area!

‘Love Weather’ and ‘Weather Girl’ collections and accompanying ‘Invisible’ and ‘Invisible Sense’ Spring color will be available at Triumph Boutiques and all major department stores from March 2013 onwards.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search