After a successful Opening Gala at the awe-inspiring Metropol Berlin yesterday evening, the 28th edition of BREAD & BUTTER opened its gates on January 15th, 2013. It's the 8th edition at former airport Tempelh since the tradeshow's return to Berlin.
A total of 560 brands and labels showcase their Fall/Winter 2013 collections at B&B this time. The portfolio includes over 100 newcomers like G-Shock, Barbour Ladieswear, Bellerose, Napapijri, Joop!, FTC Cashmere, Roeckl, Sam Edelman and Stewart's and more than 50 re-entries such as Dickies, EMU Australia, B.D. Baggies, Crocs, Gestuz, Kuyichi, Moon-Boot, Oilily, Woolrich, Schott NYC, Levi's Vintage Clothing, Onitsuka Tiger, Evisu and SilvianHeach, to name but a few.
Karl-Heinz Müller: "The sharpening of our profile was an essential step. We are very glad that our modified concept has been so well embraced and that we can present our international visitors a focused and significant brand portfolio - the best you could find in contemporary street and urban wear at the moment."
The high participation of foreign exhibitors (88%) underlines the status of BREAD & BUTTER as the leading international platform in Europe. The most represented countries and regions are Scandinavia with 19%, United States with 14%, United Kingdom with 13%, Italy with 11% and France with 8%.
Outlook for 2013
At the press conference yesterday, Karl-Heinz Müller announced several innovations to the show, one of which will be a new concept for women that will be launched in July 2013. The new women's area will follow the role model of L.O.C.K. and the very successful retail concept of 14 oz. Berlin. More detailed information about the special presentation of this novelty will follow shortly after the show.
Another innovation for July 2013 will be the establishing of a fee for non-buyers. Karl-Heinz Müller: "A tradeshow is a marketplace that first and foremost brings buyers, in this case our visitors and sellers, our exhibitors, together. BREAD & BUTTER has become an international melting pot for the whole textile industry, but also for areas of interest beyond it".
Today, numerous allied segments such as sourcing, production, marketing and advertising for example use BREAD & BUTTER for their business purposes. There are also many tradeshow organizers of all sectors seeking inspiration at the "tradeshow for selected brands.
"Everybody is still welcome, but it is only fair if special interest visitors make an adequate contribution to the business that they do at BREAD & BUTTER." The fees will be invested in developing appropriate services. "Everyone knows that BREAD & BUTTER does not just take but always gives something back", states Müller.
Moreover, Karl-Heinz Müller announced the relocation of the BREAD & BUTTER Headquarters to the Cumberland House at Berlin's Kurfürstendamm while the main offices of 14 oz. Berlin will remain in Mitte with a modern warehouse on 1,200 square meters.
Karl-Heinz Müller in closing: "An exciting year with numerous challenges lies ahead of us. My team and I look forward to it!"