Home / Knowledge / News / Apparel/Garments / Sears & Buffalo sign strategic alliance for Nevada Apparel
Sears & Buffalo sign strategic alliance for Nevada Apparel
18
Jan '13
Sears Canada Inc. announced that it has entered into a strategic alliance with Buffalo International Inc. to design and manufacture Sears entire line of Nevada denim-based apparel. The Nevada lifestyle brand as interpreted by Buffalo will encompass men's and women's apparel and be available in Sears stores beginning in Fall 2013.

"As we focus on improving our merchandise offering, we are exploring relationships with best-in-class designers to help us improve the fashionability and salability of our key brands, and Buffalo represents that elevated level of product in the denim-casual category," said Calvin McDonald, President and Chief Executive Officer, Sears Canada Inc.

"The 25-45 age range is a key segment for us to reach as we continue our Transformation journey to become relevant to more Canadians coast to coast, and we expect that Buffalo's design and sourcing capability will help us attract these customers more successfully."

Buffalo is a highly respected, internationally renowned brand and its design team will now extend this authentic approach, great fit and styling expertise to Sears with a focus on value… modernizing the Nevada brand with selling prices in the traditional Sears range.

"Working with successful designers and organizations who can provide immediate credibility and continuity to our brands and services is a strategy we will continue to implement," continued Mr. McDonald. "Relationships like these can bring more to Canadian families than individual efforts and significantly increase the role Sears plays in the everyday lives of our customers."

"We have always admired the Nevada brand and what it represents to the Canadian consumer," said Gaby Bitton, CEO Buffalo International. "Great fashion with strong value is a formula we apply to all of our businesses which is why we are all very excited about this new partnership and the opportunity to work with the Sears merchandising team on the Nevada lifestyle."

About Sears Canada

Sears Canada is a multi-channel retailer with a network that includes 195 corporate stores, 269 hometown dealer stores, 8 home services showrooms, over 1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel offices and a nationwide home maintenance, repair, and installation network..

About Buffalo

Buffalo is a lifestyle brand that translates across international boundaries. The label now spans 18 countries in over 3000 locations and is sold in better department and specialty stores as well as in its own retail stores. The brand has always remained true to its roots of producing quality garments with fashionable edge and global appeal.

Sears

Must ReadView All

Courtesy: Delta Apparel

Apparel/Garments | On 31st Aug 2016

Delta Apparel acquires clothing brand Coast

Delta Apparel said it has bought a majority of assets in clothing...

Textiles | On 31st Aug 2016

Trützschler showing new technologies at ITMA ASIA

German textile machinery producer Trützschler will be showing new and ...

Courtesy: Textile Asia

Textiles | On 31st Aug 2016

$350mn worth of deals struck at Textile Asia fair in

The 16th International Textile Asia Exhibition in Pakistan ended with ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search