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Wrangler to launch skin-care denims for women
Jan '13
courtesy: vogue.co.uk
courtesy: vogue.co.uk
Wrangler, the popular American denim manufacturer, is soon going to release an exclusive line of moisturizing jeans called Spa Denim Jeans.
Available in three different waist-cuts (low, medium and regular), the skinny pairs will be infused with skin-care ingredients to protect legs from dehydration and cellulite build-up.
Modelled by Lizzie Jagger, the moisturizing jeans will be available in three exotic finishes such as Aloe Vera, Olive Extract and Smooth Legs, the unique line is enriched with natural hydrating oils and butters like apricot kernel, passion fruit, rosehip, shea butter and monoi de Tahiti.
The skin-care ingredients, fused in the jeans, are claimed to be effective till 15 days. Later, a reload spray, which can enhance the longevity of the formula up to 67 to 95 wears, will also be available for sale, said the company.
 The Denim Spa Jeans is scheduled to be launched on asos.com on January 28, 2013. 
Headquartered in Greensboro, North Carolina, Wrangler operates several manufacturing units in a range of locations throughout the world.

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