As with all of their other designs, Pay It Forward, uses an inspirational messages to appeal to both male and female millennials. Not only are PIF’s customers outwardly expressing a positive message, their purchases are helping to raise money and awareness for some much needed causes.
For every shirt that is sold on their website, PIF donates 25% of the sale to one of the twelve non-profit organizations that it represents. Each organization represents a different cause, making it easy for customers to find an organization that represents a cause close to their heart. While of the causes are different, all of the organizations featured on the PIF website do have one thing in common, they all have exceptional financial track records.
Pay It Forwards main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.
PIF Apparel’s latest design, “Be the Change you Wish to See”, features a girly hot pink high quality combed cotton/jersey blend t-shirt. The V-neck t-shirt is extremely soft to the touch and has gotten great reviews by customers that have already gotten their hands on it. The shirt’s blue and white graphics and text stand out against the pink shirt, insuring the person wearing the shirt will stand out with the positive message and bright colors.
“This shirt in particular is about being an individual, being unique, and being bold enough to stand up for what you believe in. If there is something you don’t like, change it.”, states Jana, PIF’s Social Media and Operations Director.
The shirt can be found along with several other charitable t-shirts at PIF’s online store. The company hopes to introduce 10-15 new designs this year and plans to take a more cause specific approach going forward.
Pay It Forward
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