Home / Knowledge / News / Apparel/Garments / E&A acquires body-slimming fashion brand Lysee
E&A acquires body-slimming fashion brand Lysee
23
Jan '13
E&A Industries, a privately held company based in Indianapolis, recently purchased Lysse, a New York based apparel company specializing in body-slimming fashions.  Terms for the deal are undisclosed. 

Lysse burst on to the American fashion scene in 2010 with a ready-to-wear line featuring all-in-one torso, tummy and thigh control with style.  Within three years, Lysse became a go-to item for fashionistas searching for an effortlessly sleek, sophisticated look.  Fortified with the company's revolutionary four-way stretch, hidden control panel and tagless comfort, the bottoms eliminate "the roll" and lend a streamlined appearance with incredible comfort and control.

A stand-alone in the ready-to-wear shapewear market, Lysse combines this control with highly stylized designs in cotton/spandex, Ponte and stretch velvet.  The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

Beth Gold Cohen , a former buyer and merchandise manager for Macy's NY, created Lysse and will remain with the company as a partner and chief creative officer.  Cohen developed the idea for Lysse after gaining weight while battling breast cancer. "At that time, none of my jeans or stretch leggings fit," she said.  "Then one day I had a flash of inspiration -- I took one of my control top undergarments and sewed it to a pair of leggings.   Suddenly, not only did the leggings fit perfectly, but they felt comfortable and smooth!" Thrilled with her discovery and her improving health, Gold Cohen decided her slogan should be "Peace, Love and Great Legs."

According to Devin Anderson , CEO of E&A Industries, "We were attracted to Lysse because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair.  Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best.  Our goal is to make Lysse apparel a staple for every woman who wants to look and feel their best."

CoView Capital, Inc., an investment banking firm specializing in mergers, acquisitions, and private placements, advised Lysse on the transaction.  CoView Capital is based in New York City.

About E&A Industries:

Based in Indianapolis, Indiana, E&A Industries (www.eaindustries.com) is a privately held corporation that specializes in turning great products into great brands.  E&A is not private equity, but a team of experienced entrepreneurial operators who work with company founders and family run businesses to accelerate growth. 

E&A Industries


Must ReadView All

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Kraig delivers first dragon silk fibre to medical firm

Kraig Biocraft Laboratories, Inc. a leading developer of genetically...

Information Technology | On 23rd Aug 2017

ThreadSol to organise Apparel Tech-Up in Bangladesh

ThreadSol, the pioneer in enterprise material management for sewn...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search