Home / Knowledge / News / Apparel/Garments / Ann Taylor & Kate Hudson to launch capsule S/S line
Ann Taylor & Kate Hudson to launch capsule S/S line
25
Jan '13
Ann Taylor is thrilled to announce that award-winning actress Kate Hudson will return as ambassador of its spring and summer 2013 campaigns. This year, Hudson's role will take on more importance and she will serve in a larger capacity, as both a design influence and charitable ambassador.

For the summer collection, she will be developing a capsule collection for the brand. In addition, she will join the Advisory Council for the company's ANNpower Vital Voices Initiative, a program that supports the empowerment of young women.

The spring 2013 ad campaign was shot by famed fashion photographer Norman Jean Roy at Milk Studios in Los Angeles. Debuting in early February, the campaign features Hudson wearing inspired bold mix of vibrant colors, modern florals and graphic prints. She instantly connected with the season's looks including many of the dresses from the collection, wearing them with confidence and natural style. "I'm a dress girl through and through," Hudson said.

"Working with Ann Taylor has been a great creative experience and there is a really wonderful connection. Putting these outfits together has been incredibly fun – they have such youthful energy and flair!" Hudson said. "I got to dance on a treadmill wearing some amazing dresses and heels while being photographed in front a giant digital screen when we shot this new campaign."

As part of the relationship, Hudson will make her first foray into fashion design as she collaborates with Creative Director Lisa Axelson on the summer capsule. Planned for May, the limited edition capsule is inspired by Hudson's chic red carpet style, recreated and brought to life for everyday occasions.

"We are thrilled to expand our partnership with Kate Hudson," said Lisa Axelson, Creative Director at Ann Taylor. "Her confident spirit inspires us. She lives the many roles in her life with such chic, effortless style."

Broadening her role with the brand, Hudson, a long time advocate for empowering young women, will also serve on the ANNpower Advisory Council. The ANNpower Vital Voices Initiative provides leadership skills to young women, empowering them to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.

All items featured in the spring 2013 campaign will be available in late February in Ann Taylor stores nationwide and on www.anntaylor.com. The summer capsule collection will be available in May.

About Ann Taylor

Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined, wear-now pieces designed for how women live today. Ann Taylor operates 280 stores across the United States.

Ann Taylor


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Top executives
Textile industry, India

The event should be organised every year

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search