NTT Docomo, Inc. announced that it will launch a friendly tender offer to acquire all shares of MAGASeek Corporation, the operator of the MAGASeek fashion-goods shopping website, with approval from its parent company ITOCHU Corporation.MAGASeek is one of Japan’s leading websites for fashion goods and has a considerable user base, mainly female customers in their 20s and 30s. Docomo expects to build business synergies in customer satisfaction and shopping convenience by linking MAGASeek’s services with Docomo’s 60 million customers, cloud services and business expertise.
Docomo will also expand its fashion-goods business by collaborating with ITOCHU, Japan’s leading trading company in textile goods, to strengthen the market competitiveness of its fashion business through a robust framework for supply.
Docomo plans to launch a fashion-goods store in dshopping leveraging its large user base, ITOCHU’s leadership in textile goods and MAGASeek’s strong merchandising and logistic capabilities.