Home / Knowledge / News / Apparel/Garments / alice + olivia for Pretty Polly line offers playful pieces
alice + olivia for Pretty Polly line offers playful pieces
30
Jan '13
alice + olivia by Stacey Bendet will collaborate with leading UK hosiery brand, Pretty Polly, on a line of hosiery debuting during New York Fashion Week in February 2013. The alice + olivia for Pretty Polly collection will feature modern, yet playful pieces all of which reflect the personality of both brands.

Stacey Bendet, alice + olivia CEO and Creative Director comments, "I love legwear. I feel like it's such an important component to how we style and wear our clothes - it's sexy, girly and fun. Pretty Polly creates beautiful, fun, energetic legwear and we are excited to partner with them! Our Career collection is perfectly complimented by the not-so-basic "Basics" collection, lending itself to layering with mini-skirts and every day dresses. The "Sheers" group is perfect for party dressing, which we of course love. The "Print" collection is the stand out piece in any outfit, and the "Novelty" collection is for the quintessential alice + olivia girl that is quirky, feminine and sexy!”

"Hosiery is a natural extension of the alice + olivia lifestyle offering. It is our intention to have an ongoing presence for alice + olivia in the hosiery market and feel that it could represent over $25 million retail within its first three years," says alice + olivia President, Deanna Berkeley. This collaboration with Pretty Polly is the first step to a larger strategic initiative of the brand's development in the hosiery category.

After entering the U.S. market only two years ago, Pretty Polly has established a strong presence through a network of major global retailers. The alice + olivia for Pretty Polly partnership will increase recognition of both brands and create an even stronger presence worldwide. "Our hosiery expertise and experience make Pretty Polly the perfect match for the fashion forward alice + olivia. This collaboration is bound to surprise and delight a whole generation of new customers," says Jonny Mitchell, Managing Director-Legwear of Courtaulds Brands Ltd, Pretty Polly's parent company.

alice + olivia by Stacey Bendet

Launched in 2002, alice + olivia by Stacey Bendet is a sophisticated brand with a playful sensibility, which epitomizes the personality and style of its founder, Stacey Bendet. The brand was born from Stacey's personal quest to create a flattering pair of pants, and has since grown into a full women's wear collection, including outerwear, dresses, and the perfect pants that started it all. Stacey has also expanded into different categories with a Base Collection for ultimate layering pieces to the Career Collection for a more modern working woman.

In 2011, the alice + olivia by Stacey Bendet shoe line was launched and includes a wide variety of high-fashion yet affordable styles from leather knee-high boots to sparkly Mary Janes. Now a full lifestyle collection, the brand has become a Hollywood favorite with fans including Gwyneth Paltrow, Fergie, Anne Hathaway, Jennifer Lopez, Blake Lively, and Taylor Swift.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search