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Esprit gets new campaign faces for S/S collection

February 01, 2013 (Hong Kong)

Esprit invites you to share an unforgettable journey with new campaign faces, Dree Hemingway and Liu Wen, the perfect partners to esprit’s carefree summer style.

Esprit’s New Girl Crush – Dree Hemingway and Liu Wen

In SS13, Esprit continues to amaze with another captivating, high profile brand campaign, this time captured by US fashion photographer, Terry Richardson against the backdrop of romantic Rome.

Once again, the international fashion brand has joined forces with French stylist and editor Camille Bidault-Wadding- ton. Known for her unique, inspirational and refreshingly unexpected sense of style and styling Camille has hand- picked the key campaign pieces for the collection.

US model, aspiring actress and literary heiress, Dree Hemingway and Chinese born top model, Liu Wen shine in this authentic and stylish campaign,that is reminiscent of a treasured travel album.

As global style icons, Dree and Liu were the ideal muses for Esprit in SS13. Effortlessly cool and chic, whatever they are doing, Dree and Liu perfectly complement the easy-going, international style of an Esprit summer.

Join them as they discover an Esprit collection that fuses colours, fabrics and textures from around the world. It’s an exploration of style and culture, Esprit’s summer for the senses.

Summer of the Senses - The Colours and Fabrics

Colours are inspired by light summer air, exotic flowers, the sparkle of the ocean, and warm, rugged terrains. This sees pastels, neutrals and earthy tones paired with coral reds, turquoises and acid greens, to awaken a holiday spirit anywhere.

Fabrics have texture and character. Lightweight bouclé, crepe and sustainable silk-linen are playfully adorned with metallic coatings and lace embroidery. Light leather biker and nylon bomber jackets inject cool, urban edges to femi- nine outfits. While abstract prints with floral motifs, geometric patterns, and handmade looks are an ideal match for an easy summer lifestyle.

The fit is relaxed and unstructured, but with meticulous attention to detail. It’s laidback tailoring at its best. From printed cropped pants and boyfriend blazers to uniquely cut and patterned dresses, this is a collection that oozes carefree, confidence – just like the Esprit woman.

Iconic Products – The Key Looks

With the Esprit SS13 campaign, Dree and Liu invite you to join their voyage of discovery, sharing travel tips along the way. They show us how the collection is the ideal capsule wardrobe for a summer at home or away. Strolling through a sun-dappled city in skinny jeans, an oversized blazer with rolled up sleeves and pointy pumps.

Lazing in a leafy park wearing slouchy shorts, stripy t-shirt and bowler hat. Or meeting friends for lunch in the perfect, casual little black dress and boyish baseball cap. There is something unique for any occasion. Because as every stylish woman knows, it’s not just what you’re doing, it’s how you look doing it.

Key pieces for the collection include printed cigarette and slim pants, crisp shirts, laidback blazers, boxy jackets, bowler hats and the essential skinny jeans. Metallic accessories such as statement holdall bags and lathy belts turn up the fashion volume.

The 360°campaign will be aired across various media, including print, online, point of sale and social media from mid- February onwards in Esprit’s key international markets.


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