ICONIC, the fashion lifestyle store was launched in February 2010 with a 70,000 sq.ft. Flagship store in Deira City Centre in Dubai. Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul’s Boutique, Lipsy, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others.
The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.