Home / Knowledge / News / Apparel/Garments / Farah Vintage official partner of NME Awards 2013
Farah Vintage official partner of NME Awards 2013
Feb '13
Menswear fashion brand, Farah Vintage has announced its support for the NME Awards 2013 by becoming the official Fashion Partner and sponsoring the Best Festival category. The collaboration will form part of the brand’s ongoing Citizens of Farah project, celebrating style and creativity.

Mia Zackrisson, European Head of Marketing for Farah Vintage commented: This partnership with the NME was motivated by the labels music heritage dating back to the 70’s and 80’s, when Farah was seen across the UK music scene as the label of choice amongst the Mods, Casuals and Rocker-billys. The NME is the perfect platform to connect Farah with the music scene and we are proud to be affiliated with an institution, such as the NME. 

Farah will not only be involved in the Awards, but will dress the crew and make their apparel available to the artists performing in both the NME Awards Tour - featuring Django Django, Miles Kane, Palma Violets and Peace - and the London NME Awards Shows featuring Hurts, Tribes, The Cribs, Everything Everything, Savages and Tim Burgess to name but a few.

Jamie Fullerton, Features Editor, NME and guest editor of Farah’s Facebook page during the Awards season says:  “Farah has always been up there for me in terms of the coolest, most rock and roll clothing line and I'm really looking forward to representing their Facebook page in February”.

To build anticipation of the NME Awards season, Farah Vintage will be launching a competition on 4 February to give 10 lucky fans the opportunity to win tickets to the final NME Tour date on 23 February 2013 at London O2 Academy Brixton.

About NME

NME has become a truly unique multi-platform media proposition. Across the magazine, NME.com, NME Radio and the brand’s live events and awards, NME reaches over 1 million music fans every week. NME is the longest published and most respected music weekly in the world.

About Farah

FARAH was born in 1920 in the US, but it was not until the 1970’s in the UK that it reached the cult status it holds today.

The original FARAH slack made from hopsack canvas became an immediate hit with the youth of Britain: slim cut, sharply tailored and featuring stain resistant technology, the trouser was unlike anything available at the time. Momentum for FARAH grew and in the 1980’s the brand became a must have label amongst fashion savvy hipsters. Including the Mods, Skins, Stickmen and Rocker-Billys. 

Seen on the balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key FARAH items into what became their definitive looks.  The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous “FARAH F TAB”.

Today the FARAH label still holds the heritage, quality and vigour it stood for then.  A whole new generation of men throughout the world are drawn to the Brand’s history and inspired to discover the distinct look for themselves.

Farah Vintage

Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search