Home / Knowledge / News / Apparel/Garments / Yummie launches Lycra Beauty fabric stylish shapewear
Yummie launches Lycra Beauty fabric stylish shapewear
06
Feb '13
Yummie by Heather Thomson is launching its newest innovation in shapewear for spring 2013, Pretty Powerful with LYCRA BEAUTY fabric by Yummie Tummie. The luxury, state-of-the-art shaping fabric is designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style. Crafted with Thomson's eye for feminine details and the technology of LYCRA BEAUTY fabric, Pretty Powerful by Yummie Tummie gives women the results and confidence they expect from Yummie Tummie.

Heather Thomson, Designer and CCO of Yummie by Heather Thomson said, "Our focus is on an elegant, lean line where soft structure and movement matter. Revolutionary advancements in fabric technology allow us to reach a synergy between respects for past traditions in shapewear coupled with high fashion for beautiful results. We are excited to introduce the Pretty Powerful by Yummie Tummie collection as it is the ultimate in innovative materials and modern design."

Consisting of styles signature to Yummie Tummie, the Pretty Powerful collection has something for every woman whether it's the Serafina Tank, Lavina Bustless Slip, Fabiola Bodysuit or the Alona Thong. The collection comes in traditional shades of black and nude. The comfort and feminine feel of Pretty Powerful by Yummie Tummie will leave you feeling empowered from your top to your tush.

About Yummie by Heather Thomson

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand every season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection in the fall of 2010 and in 2011 launched her Yummie Denim collection which has revolutionized the premium denim industry. Yummie by Heather Thomson is today's newest hybrid where fashion meets function, a happy fashion first.  It's a modern collection of wardrobe layering basics that are meant to be seen. 

Each piece in the collection smoothes and shapes taking pounds and bumps off your appearance – comfortably, confidently and stylishly. Recognized as the originator of this revolutionary shaping happy technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson currently has distribution agreements in the United States, Philippines, United Kingdom, Ireland, Italy, Canada, Germany, Switzerland, Australia and Austria as well as extensive sales in the Benelux and more than 20 other countries. 

Yummie by Heather Thomson


Must ReadView All

Egypt’s textile exports increase 3% in 10 months: TEC

Textiles | On 21st Nov 2017

Egypt’s textile exports increase 3% in 10 months: TEC

Exports by Egypt’s Textile Export Council (TEC) between January and...

UKFT turns sector skills body for UK fashion, textile sector

Textiles | On 21st Nov 2017

UKFT turns sector skills body for UK fashion, textile sector

The UK Fashion & Textile Association (UKFT) recently announced at a...

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search