Home / Knowledge / News / Apparel/Garments / Yummie launches Lycra Beauty fabric stylish shapewear
Yummie launches Lycra Beauty fabric stylish shapewear
06
Feb '13
Yummie by Heather Thomson is launching its newest innovation in shapewear for spring 2013, Pretty Powerful with LYCRA BEAUTY fabric by Yummie Tummie. The luxury, state-of-the-art shaping fabric is designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style. Crafted with Thomson's eye for feminine details and the technology of LYCRA BEAUTY fabric, Pretty Powerful by Yummie Tummie gives women the results and confidence they expect from Yummie Tummie.

Heather Thomson, Designer and CCO of Yummie by Heather Thomson said, "Our focus is on an elegant, lean line where soft structure and movement matter. Revolutionary advancements in fabric technology allow us to reach a synergy between respects for past traditions in shapewear coupled with high fashion for beautiful results. We are excited to introduce the Pretty Powerful by Yummie Tummie collection as it is the ultimate in innovative materials and modern design."

Consisting of styles signature to Yummie Tummie, the Pretty Powerful collection has something for every woman whether it's the Serafina Tank, Lavina Bustless Slip, Fabiola Bodysuit or the Alona Thong. The collection comes in traditional shades of black and nude. The comfort and feminine feel of Pretty Powerful by Yummie Tummie will leave you feeling empowered from your top to your tush.

About Yummie by Heather Thomson

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand every season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection in the fall of 2010 and in 2011 launched her Yummie Denim collection which has revolutionized the premium denim industry. Yummie by Heather Thomson is today's newest hybrid where fashion meets function, a happy fashion first.  It's a modern collection of wardrobe layering basics that are meant to be seen. 

Each piece in the collection smoothes and shapes taking pounds and bumps off your appearance – comfortably, confidently and stylishly. Recognized as the originator of this revolutionary shaping happy technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson currently has distribution agreements in the United States, Philippines, United Kingdom, Ireland, Italy, Canada, Germany, Switzerland, Australia and Austria as well as extensive sales in the Benelux and more than 20 other countries. 

Yummie by Heather Thomson

Must ReadView All

Textiles | On 25th Apr 2017

Greater Manchester is high on its textiles industry

Greater Manchester is witnessing a boom in textiles industry with 77...

Apparel/Garments | On 25th Apr 2017

Indian trade leaders to discuss GST, digital payments

Trade leaders from various Indian states will meet in New Delhi to...

Apparel/Garments | On 25th Apr 2017

Foreign buyers paying less for green factory apparel

International buyers are not paying enough for apparel and garments...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search