Increase in International retailers
International retailers have increased 6% since August, and this shows a positive development - the right direction for Copenhagen. The increase is particular due to renewed interest from UK, Sweden, Germany, Finland, Southern Europe and Asia. The continuous rise in Asian buyers, mainly from China and Japan, is also noticeable this season. International buyers visiting this season include Isetan, Hypebeast, Quartier 206, Debenhams, House of Fraser, Gerzon, Bendorff, El Corte Ingles, Asos and Takashimaya.
“We believe the increase in International buyers is a result of the long-termed marketing strategy at VISION as well as the PR strategy focused on Northern Europe and Asia. Since the launch of VISION in August, we have done our utmost to attract established brands to ensure a strong brand portfolio at VISION. Our intensified focus on exhibitors' and buyers’ service also proved right - meeting the demands of exhibitors and buyers is extremely important in these times.“ Peter Fenger Selchau, CEO at VISION.
With VISION’s great effort and strong focus on the brand portfolio - Exhibitors and buyers noticed the improved composition of the brands at VISION. The result is a stronger and more creative platform with renewed capacity for networking, business and inspiration, ensuring that Copenhagen continues to be the market leader and preferred fashion destination in Northern Europe.
“We are meeting the demands of exhibitors and buyers for a more comprehensive and accessible fashion experience and we’re pleased that press, buyers and exhibitors are impressed by the improvements on the logistics, the stronger brand portfolio at VISION as well the International atmosphere which creates the perfect back drop for business, new contacts and placing orders.” Peter Fenger Selchau, CEO at VISION.
Textiles | On 20th Jun 2018
The US department of commerce (USDC) has announced affirmative final...
Textiles | On 20th Jun 2018
Growth for the viscose filament yarn (VSF) yarn industry is...
Apparel/Garments | On 20th Jun 2018
Italian company Eurojersey Spa will present in 2019 new embossing...
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Angelina Francesca Cheang
'Consumers in the age-group 21 to 38 are driving the activewear trend'
Sanjay Desai & Ashish Mulani
Digital textile printing will be the technology of the future
Established in 1956 with a small beginning, Embee today manufactures a...
Textile Events is one of the largest textile fair in the United Kingdom,...
Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...