Increase in International retailers
International retailers have increased 6% since August, and this shows a positive development - the right direction for Copenhagen. The increase is particular due to renewed interest from UK, Sweden, Germany, Finland, Southern Europe and Asia. The continuous rise in Asian buyers, mainly from China and Japan, is also noticeable this season. International buyers visiting this season include Isetan, Hypebeast, Quartier 206, Debenhams, House of Fraser, Gerzon, Bendorff, El Corte Ingles, Asos and Takashimaya.
“We believe the increase in International buyers is a result of the long-termed marketing strategy at VISION as well as the PR strategy focused on Northern Europe and Asia. Since the launch of VISION in August, we have done our utmost to attract established brands to ensure a strong brand portfolio at VISION. Our intensified focus on exhibitors' and buyers’ service also proved right - meeting the demands of exhibitors and buyers is extremely important in these times.“ Peter Fenger Selchau, CEO at VISION.
With VISION’s great effort and strong focus on the brand portfolio - Exhibitors and buyers noticed the improved composition of the brands at VISION. The result is a stronger and more creative platform with renewed capacity for networking, business and inspiration, ensuring that Copenhagen continues to be the market leader and preferred fashion destination in Northern Europe.
“We are meeting the demands of exhibitors and buyers for a more comprehensive and accessible fashion experience and we’re pleased that press, buyers and exhibitors are impressed by the improvements on the logistics, the stronger brand portfolio at VISION as well the International atmosphere which creates the perfect back drop for business, new contacts and placing orders.” Peter Fenger Selchau, CEO at VISION.
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